Earticle

초록

영어

In recent years, there has been a notable increase in the prevalence of corporate social responsibility (CSR) activities, with a growing number of enterprises assuming this practice. However, many enterprises show inconsistent CSR behaviours with distinctions between internal and external stakeholders. Some scholars have investigated the antecedents of a firm’s CSR inconsistency behaviours from the perspectives of organisational features, external pressures and CEO characteristics. However, few studies have considered the influence of negative attainment discrepancy. Based on the behavioural theory of the firm, a firm’s previous performance influences its future strategy. If an enterprise’s performance falls below its expectation, does this phenomenon encourage the enterprise’s CSR inconsistency behaviour? Based on data from Chinese listed companies, this paper draws the following conclusions: First, negative attainment discrepancy will increase a firm’s CSR inconsistency behaviour, which means that when a firm’s performance falls below expectations, its behaviour is frequently marked by a propensity for high-risk endeavours and the pursuit of increased resources. Consequently, the firm will invest more in external social responsibility than in internal social responsibility in such a situation. Second, the impact of negative attainment discrepancy on CSR inconsistency is moderated by senior executives’ party membership identity. The sense of fairness and rules embedded inside the party members will mitigate the positive impact of negative attainment discrepancy on CSR inconsistency. Third, the impact of the negative attainment discrepancy on CSR inconsistency is moderated by the nature of the firm’s ownership. Specifically, the positive impact of negative attainment discrepancy on CSR inconsistency is weaker for state-owned enterprises (SOEs), mainly because their unique social goals and political background reduce their motivation for risky behaviours and their demands for scarce resources. This paper explores a firm’s corporate social responsibility strategy under negative attainment discrepancy from the perspective of internal and external inconsistencies. It not only contributes to the development of the behavioural theory of the firm, but also broadens research perspectives of a firm’s non-market strategy in the corporate social responsibility field.

목차

1. Introduction
2. Theory and Hypothesis
2.1 Negative attainment discrepancy and CSR inconsistency
2.2 The moderating role of senior executives’ party membership identity
2.3 The moderating role of the nature of ownership
3. Methods
3.1 Data and sample
3.2 Measures
3.3 Analysis method
4. Results
4.1 Descriptive statistics
4.2 Ordinary least squares regression results
4.3 Heckman two-stage results
4.4 Robustness check
5. Conclusion
5.1 Conclusion
5.2 Contributions and implications
5.3 Limitations
References
About the Authors

키워드

저자

• Yang, Chan [ College of Economics and Management, Zhejiang Normal University, China ]
• Zhang, Wen [ College of Economics and Management, Zhejiang Normal University, China ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951