캐릭터 관광 상품에서 나타난 지역적 특성에 대한 연구- 지역 한정 치이카와(ご当地ちいかわ)의 사례를 중심으로 -
A Study on Local Characteristics in Character Tourism Products:Focusing on the Case of Local Limited Chiikawa
Until now, research on the use of characters as local cultural content has been limited to local characters. This paper is significant because it introduces, for the first time in Korea, cases where local tourism products were created using external characters such as Japan's local limited Kitty and local limited Chiikawa. And it is expected to address the issues that have been problematic in utilizing local characters.
The beginning of character products reflecting local characteristics was investigated through the case of local limited Kitty. And through local limited Chiikawa, where tourism products reflecting local characteristics are currently being actively produced, this research studied what features were chosen as themes for tourism souvenirs and how local characteristics were incorporated into the products.
The themes of the products held by local limited Chiikawa can be divided into cultural, historical, geographical, and ecological classification Cultural classification includes myths, the image of the local, traditional skills, and food culture. Historical classification can be classified into historical figures, historical groups, and cultural heritage. Geographical classification can be divided into geographical features, tourist attractions. Lastly, Ecological classification includes the animals and plants inhabiting the area.
By combining locally developed characters with local cultural content, it was anticipated that effective promotion of local culture, as well as the advancement of the domestic character industry, could be achieved.
Through this research, the following suggestions can be made: First, it is important to effectively manage local cultural resources and consistently discover new local cultural resources. Second, the domestic character content industry should be promoted by using local characters as much as possible. Third, the website should be established for providing detailed information on tourism products. Fourth, it must not be forgotten that these items are not just character products, but rather tourism souvenirs that reveal local characteristics.
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.