Unlike other companies, medical institutions are located at the point of contact with patients, their main customers, so service to patients is of utmost importance, and it can be said to be a service industry with a very high dependence on human resources. However, research on the social responsibility activities of medical institutions is conducted very peripherally, unlike corporations, which are actively conducted with a focus on indexing and empirical research on social responsibility activities. Accordingly, this study aims to study the social responsibility activities of oriental medicine hospitals, which are an under-researched field among various types of medical institutions. Through a survey of the social responsibility activities of general companies and hospitals, the social responsibility activities of oriental medicine hospitals are investigated. The significance of the study is to secure an effective driving force for efficient hospital management by suggesting a direction for the hospital. To date, most studies on social responsibility activities have been conducted on general companies. However, research on hospitals' social responsibility activities is being conducted very locally, unlike corporations, which are actively conducted with a focus on quantifying and empirically researching social responsibility activities. In addition, most of today's social contribution activities in oriental medicine hospitals are carried out locally only in areas utilizing organizational personnel, so empirical and systematic research on the effects of social responsibility activities in oriental medicine hospitals is insufficient. Accordingly, this study will be used as a basic study on the social responsibility activities of oriental medicine hospitals by investigating various social responsibility activities that can be applied to hospitals, and provide information that can strengthen the capacity for efficient management of oriental medicine hospitals. The significance of the study is to provide a basis for strategy establishment.
목차
< ABSTRACT > Ⅰ. 서론 Ⅱ. 본론 1. 기업의 사회적 책임활동의 개념 2. 기업의 사회적 책임활동의 유형 3. 병원의 사회적 책임활동 Ⅲ. 결론 참고문헌
키워드
Corporative Social ResponsibilityCSRHospital Social ResponsibilityHSRKorean Medicine hospital
저자
하동훈 [ Ha, DongHun | 한국열린사이버대학교 ]
Corresponding Author
한국지역사회건강관리협회 대한건강과학학회 [Korean society of health sciences]
설립연도
2004
분야
의약학>예방의학
소개
본 법인은 국민건강 향상의 일환으로 지역사회내의 재택 노인 및 장애인, 산업체 근로자나 생활 스포츠인 및 의료서비스로부터 소외된 계층 등 지역사회 주민들을 대상으로 각 개개인의 건강을 유지·증진시키기 위하여 건강관리 프로그램 등을 효율적으로 운영하여 지역사회 주민들이 육체적·정신적·사회적으로 건전하고 행복한 삶을 영위케 함은 물론 이차적으로 의료비절감 효과 증대 및 건강한 복지국가건설에 일조하고자 하는데 그 근본 목적이 있다.
간행물
간행물명
대한건강과학학회지 [Journal of Korean society of health sciences]