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Entrepreneurship, Financial Literacy and Rural Residents' E-commerce Entrepreneurial Willingness - Analysis of micro-survey data from China
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- 발행기관
- 부산대학교 중국전략연구소(구 부산대학교 중국연구소) 바로가기
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- 간행물
- Journal of China Studies KCI 등재 바로가기
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- 통권
- 제27권 2호 (2024.06)바로가기
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- 페이지
- pp.41-65
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A452074
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6,300원
원문정보
초록
- 영어
- Rural innovation and entrepreneurship serve as crucial driving forces in revitalizing Chinese rural areas. In the context of the national rural revitalization strategy, rural e-commerce has created new ways for agricultural products' entry into cities, rural industry's development, and farmers' employment and entrepreneurship, effectively helping farmers achieve common prosperity. However, despite great progress, rural e-commerce is still facing a large market gap compared with the comprehensive needs of rural economic and social development. Furthermore, rural residents' entrepreneurial motivation to engage in e-commerce activities needs to be strengthened. To address the issues above, this study investigates the impact of two elements, i.e., entrepreneurship and financial literacy, on rural residents' entrepreneurial desire to launch e-commerce, while discussing the mechanisms of influence and adjustment. Based on the rooted theory and literature analysis, this study derives three core research hypotheses on which the questionnaire is designed by strictly following the relevant process. Using the multi-stage sampling method, this study conducted a field questionnaire survey in 192 selected e-commerce specialized villages in 10 cities in Zhejiang Province and collected 1,524 pieces of valid sample data, finding that: ① entrepreneurship can significantly boost rural residents' e-commerce entrepreneurial willingness; ② financial literacy plays a positive moderating role between entrepreneurship and rural residents' e-commerce entrepreneurial willingness; and ③ as shown in heterogeneity study, the lower a rural group's educational level, the greater the positive influence of entrepreneurship on their e-commerce entrepreneurial willingness. While providing an empirical enlightenment for improving rural residents' e-commerce entrepreneurial willingness and cultivating agricultural entrepreneurs from a micro perspective on rural residents, this study expects to ease the pressure in rural growth and boost the rural rehabilitation initiative of China.
목차
Abstract
1. Introduction and Literature Review
2. Theoretical Mechanisms and Research Hypothesis
2.1 Impact pathway assumptions
2.2 Mechanism of action hypothesis
3. Research design
3.1 Data collection and cleansing
3.2 Selection of questionnaire dimensions
3.3 Empirical Partial Model Construction
3.4 Descriptive statistical analysis
4. Results
4.1 Reliability analysis
4.2 Validity analysis
4.3 Analysis of baseline regression results
4.4 Heterogeneity test
4.5 Analysis of regulatory mechanisms
4.6 Endogeneity test
4.7 Robustness check
5. Conclusion and implication
References
키워드
Entrepreneurship Rural Residents E-commerce Entrepreneurial Willingness Financial Literacy Regulatory Mechanisms저자
간행물 정보
발행기관
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- 발행기관명
- 부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
- 설립연도
- 2006
- 분야
- 사회과학>사회복지학
- 소개
- 본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다. 게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.
간행물
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- 간행물명
- Journal of China Studies
- 간기
- 계간
- pISSN
- 1975-5902
- eISSN
- 3022-5590
- 수록기간
- 2006~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 912 DDC 951
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