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Maximizing Olympic and Sports Tourism Satisfaction

첫 페이지 보기
  • 발행기관
    경성대학교 산업개발연구소 바로가기
  • 간행물
    산업혁신연구 KCI 등재 바로가기
  • 통권
    제40권 제2호 (2024.06)바로가기
  • 페이지
    pp.30-37
  • 저자
    Lee, Sanghyeop
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A451470

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원문정보

초록

영어
The purpose of this study is to understand in depth the impact of the Olympics on sports tourism. In addition, we would like to find out what factors of the Olympics help tourists improve their satisfaction with sports tourism. A total of 14 interviewees participated in the interviews for this study. In summary, it was found that tourists visiting the Olympic venues for sports tourism wanted to watch the athletes' games in a safe and comfortable atmosphere. In addition, it was found that they wanted to purchase reasonably priced tickets for the games and considered it important to stay in comfortable accommodations. In addition, when sports tourists visit the Olympic venue after the Olympics, they prefer to remember the Olympics in facilities such as large and well-managed parks or museums. As such, satisfying the needs of sports tourists is important for the regional economic development of the Olympic venue. This is because many sports tourists around the world have a huge impact on the economy of the region through continuous consumption activities. Meanwhile, the process of successfully hosting and preparing for the Olympics is important. However, it is more important to induce more sports tourists to visit by successfully hosting and continuously managing the Olympics. It is necessary to recognize the positive and negative effects of the Olympics suggested by this study and to develop and maintain Olympic tourist attractions that can continue to contribute to regional economic development.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1 The Positive Effects of the Olympics
Ⅲ. The Negative Effects of the Olympics
3.1 Negative Economic Effects
3.2 Damage to the Local Population
3.3 Examples of Olympic Marketing and Tourism Commercialization
Ⅳ. Methods
Ⅴ. Results
Ⅵ. Conclusion
References

키워드

olympics sports tourism marketing tourists

저자

  • Lee, Sanghyeop [ Associate Professor, Department of Tourism Management, College of Business Administration, Keimyung University ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    경성대학교 산업개발연구소 [INDUSTRIAL DEVELOPMENT INSTITUTE KYUNGSUNG UNIVERSITY]
  • 설립연도
    1985
  • 분야
    사회과학>지역개발
  • 소개
    연구소는 경영및 경제 전반에 관한 이론과 실무의 연구개발을 통하여 산학협동을 기하고 이를 토대로 국민경제의 발전에 기여함을 목적으로 한다

간행물

  • 간행물명
    산업혁신연구 [The Journal of Industrial Innovation]
  • 간기
    계간
  • pISSN
    2005-2936
  • eISSN
    2800-0080
  • 수록기간
    1985~2026
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 325 DDC 658

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