Earticle

초록

영어

The purpose of this study is to investigate the relationship between the attributes Korean automobiles, satisfaction and repurchase intention in Chinese automobiles market. Therefore, this paper examines how the cost efficiency, design, convenience, and functionality of Korean automobiles affect satisfaction, and then examines how this satisfaction affects repurchase intentions. First, Hypothesis 1a and 1d that cost efficiency and functionality has a positive influence on satisfaction was accepted. Second, when looking at the link between overall satisfaction and repurchase intention among Chinese customers, Hypothesis 2 states that contentment has a positive impact on repurchase intention. Third, the characteristics of Korean automobiles and customer satisfaction according to the gender of Chinese consumers, the result of analyzing the difference between convenience, design, functionality and satisfaction according to gender, Hypothesis 3b, 3c, 3d was also accepted. Fourth, after assessing the difference between Chinese consumers’ satisfaction with after-sales service and repurchase intention, Hypothesis 4 was accepted.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Research Design
Ⅳ. Results
Ⅴ. Conclusion
Reference

키워드

저자

• Wonjong Kim [ Associate Professor, Dept. of Industrial Management, Gyeongsang National University, BERI ] First Author
• Jaesin Oh [ Professor, Dept. of Industrial Management, Gyeongsang National University, BERI ] Co-Author
• Gantumur Khongorzul [ Lecturer, Dept. of Industrial Management, Gyeongsang National University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380