Earticle

초록

영어

While there has been extensive research on how familiarity affects time perception, there remains a significant gap in studies examining the impact of unfamiliarity on time perception. Therefore, we aim to identify the opposite mechanism and explore the impact of unfamiliarity on time perception. When navigating unfamiliar paths, efforts are made to quickly avoid or escape from unfamiliar situations. This process involves significant cognitive effort, giving rise to various emotions such as anxiety, restlessness, and tension. Individuals facing unfamiliar situations may also have a low perceived sense of control over the situation or task. Therefore, the current research aims to examine the influence of unfamiliarity on perceived control and time perception. Specifically, we seek to clarify the impact of presenting unfamiliar tasks through experiments on perceived control and time perception. The experimental results align with our expectations, indicating that in the case of unfamiliar tasks (vs. familiar tasks), perceived control was lower, leading to a longer perceived time than the actual time taken to perform the task. Based on these discussions, we present academic and practical insights.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
1. Familiarity and Unfamiliarity
2. Time Perception on Unfamiliarity
3. Perceived Control
Ⅲ. Methodology
1. Participants, Method, and Design
2. Results
Ⅳ. General Discussion
1. Theoretical Implications
2. Managerial Implications
3. Limitations and Future Directions
참고문헌

키워드

저자

• Jeong, Nan-Hee [ Yonsei Business Research Institute, Yonsei University, Seoul, Korea ] First Author
• Park, Se-Bum [ School of Business, Yonsei University, Seoul, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  마케팅논집 [Journal of Marketing Studies]

• 간기

  계간

• pISSN

  1229-3180

• 수록기간

  1991~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380