Earticle

초록

영어

The purpose of this study is to investigate and analyze the relationship between shopping value, shopping satisfaction, and behavioral intention for Vietnamese tourists visiting Korea. The survey was conducted for 30 days from August 15 to September 14, 2023, and an empirical analysis was conducted using 268 valid samples. Statistical processing of the data collected in this survey was analyzed using the SPSS 26.0 statistical package program. First, as a result of regression analysis on the effect of shopping value on shopping satisfaction, functional, emotional, exploratory, and situational factors were found to have a positive (+) effect on shopping satisfaction, so was partially adopted. Second, shopping satisfaction factor has a positive (+) effect on behavioral intention, and was adopted. Third, exploratory and situational factors were found to have a positive (+) effect on the behavioral intention, and was partially adopted. Through this study, we intend to provide practical implications for tourism institutions and practitioners in securing not only Vietnamese tourists but also other foreign tourists.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

키워드

저자

• 강동훈 [ Dong-Hoon Kang | 동서대학교 호텔경영학과 겸임교수 ] 제1저자
• 문정남 [ Jung-Nam Moon | 동서대학교 호텔경영학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380