Earticle

초록

영어

We conducted this study to identify the components of H&B store app service quality and their effect on customer satisfaction. The survey was conducted through an online survey for teenagers or older with experience in using H&B store app. A total of 330 copies were distributed and a total of 282 copies were used for the final analysis. The results of this study are summarized as follows: First, eight factors such as ease of use & design, fulfillment, playfulness, responsiveness, personalization, security, contextual usefulness, interactivity were derived as service quality components of H&B store app. Second, as a result of regression analysis, the six service quality components, such as ‘ease of use & design’, ‘fulfillment’, ‘playfulness’, ‘responsiveness’, ‘security’, and ‘interactivity’ were found to have a significant positive (+) effect on customer satisfaction (p<0.05) and ‘playfulness (β=.372)’ had the greatest effect on customer satisfaction. Based on the results of this study, we should strive to establish effective marketing strategies in the H&B industry.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Mobile service quality
2.2 H&B store app service quality
2.3 Concept of customer satisfaction
3. Research Method
3.1 Research design
3.2 Data collection and measurement
4. Result and Discussion
4.1 Exploratory factor analysis and reliability test for measuring instruments
4.2 Effect of H&B store app service quality on customer satisfaction
5. Conclusion
References

키워드

저자

• Kyu-dong Kim [ Professor, Dept. of Medical IT, Eulji Univ., Korea ]
• Jeong-lae Kim [ Professor, Dept. of Biomedical Engineering, Eulji Univ., Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700