Earticle

초록

영어

This study aimed to conceptualize the characteristics of creator support (environment) in individual-user media platforms and verify the relationship among the innovation, suitability, usefulness, and acceptance of content utilization from the perspective of innovation acceptance regarding creator support (environment) characteristics on individual-user media platforms. To achieve this, a total of 217 individuals, including content creators engaged in beauty individual-user media and related personnel, were surveyed. Frequency analysis, reliability/validity analysis, suitability analysis, and path analysis were conducted using SPSS and AMOS statistical packages to present a structural model. The results of this study are as follows: First, among the creator support characteristics of the individual-user media platforms, monetization, networking, and production tools had a significant impact on innovation, while information provision did not have a significant impact. Second, information provision and monetization as part of the creator support characteristics had a significant impact on suitability, but networking and production tools did not have a significant impact on suitability. Third, in the context of the individual-user media platforms, there were significant relationships between the perceived innovation and suitability, innovation and usefulness, suitability and usefulness, and usefulness and intention to utilize. Based on these results, the effective delivery of the creator support characteristics on MCN platforms of individual-user media will be a crucial approach for enhancing creators' competitiveness when reaching out to users.

중국어

本研究明确了单人媒体平台的创作者支持(环境)特征, 从个人媒体平台创作者支持(环境) 特征的创新包容的视角, 考察了创作者内容的创新性, 适宜性, 有用性, 接受性之间的关系. 为此, 本研究以美妆单人媒体内容创作者及相关从业人员217名为研究对象, 运用SPSS和 AMOS统计软件包进行了频数分析, 信度/效度分析, 适宜性分析, 路径分析, 提出了其结构 模型. 本研究结果为如下. 首先, 单人媒体平台的创作支持特征的收益化, 网络化, 制作工 具对创新有显著影响, 但信息提供对创新没有显著影响. 其次, 单人媒体平台的创作支持特 征的信息提供及收益化对其适宜性有显著影响, 但网络与制作工具对适宜性没有显著影响. 最后, 单人媒体平台中, 创作者感知到的创新与适用性之间的关系, 创新与有用性之间的关系, 适用性与有用性之间的关系, 有用性与使用意图之间的关系都产生了显著影响. 基于以上分 析结果, 有效传递单人媒体MCN平台的创作支持特征价值, 将是创作者提高触及用户竞争力 的非常必要的途径.

목차

Abstract
I. 서론
II. 이론적 배경
1. 1인미디어 플랫폼
2. MCN의 창작지원 특성
3. 혁신, 적합성, 유용성 및 활동의도
III. 연구 내용 및 방법
1. 연구모형과 가설 설정
2. 측정도구
3. 연구자료 수집 및 분석
IV. 연구 결과 및 논의
1. 표본의 인구통계적 특성
2. 신뢰성 및 타당성 분석
3. 확인적 요인분석 및 경로분석 적합도
4. 연구가설 검증
V. 결론
참고문헌
中文摘要

키워드

저자

• 서지혜 [ Jihae Surh | 성결대학교 뷰티디자인학과 객원교수 ]
• 나윤규 [ Younkue Na | 중앙대학교 창의창업연구소 연구교수 ] Corresponding Author
• 안홍균 [ Hongkyun An | 한국소셜콘텐츠진흥협회 부회장 ]
• 임주하 [ Juha Lim | 성결대학교 뷰티디자인학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646