Earticle

초록

영어

This study attempted to investigate people’s view of beauty salon brands. For this, big data were collected with the words related with JUNO HAIR, RIAHN HAIR and PARK SEUNG CHOL HAIR from the Internet articles and web portals from January 1, 2021 to July 13, 2023. For analysis, TF, IDF and N-gram were performed, using TEXTOM. In addition, network visualization and CONCOR were conducted, using UCINET 6, and the results found the followings: First, in frequency analysis, ‘perm’, ‘color’, ‘dyeing’, ‘haircut’ and ‘clinic’ were observed. In terms of the words with high TF and TF-IDF values, ‘perm’, ‘dyeing’, ‘color’, ‘haircut’, ‘clinic’, ‘designer’ and ‘recommendation’ were found. Second, according to analysis of top 50 words, consumers showed a high interest in ‘treatment’, ‘service policy’, ‘designer’ and ‘region’. Third, in N-gram analysis, ‘treatment’, ‘service policy’ and ‘region’ were discovered. Fourth, according to analysis of correlations among words by visualizing a semantic network, using NetDraw, several words were connected to each other both directly and indirectly without a leaning toward a particular word. Fifth, according to CONCOR analysis, 4 groups were classified by brand. In terms of differences, an academy for intern retraining was found in JUNO HAIR while seasonal promotions were observed in RIAHN HAIR. In contrast, PARK SEUNG CHOL HAIR offered a wig. Consumers tend to choose a beauty salon, considering service policies, services, promotions, location and brand power.

중국어

本研究旨在于考察不同美发店专门品牌社会认知, 本文数据源于自2021年1月1日起至 2023年7月13日发表于网上各大平台和门户网站的美发店相关报道资料, 大数据搜集主要以 Juno Hair, Lian Hair, Park Seung-Cheol Hair为关键词进行搜索􀕶本研究分析方法主要 运用TEXTOM程序软件, 进行了TF和IDF分析, N-Gram分析, 并运用Ucinet6进行了网络可 视化和CONCOR分析. 研究结果为如下. 首先, 频率分析中共同呈现出与施术相关的烫发, 染色, 染发, 剪发, 诊疗等, 具有较高TF和TF-IDF值的单词是烫发, 染发, 染色, 剪发, 诊疗, 设计师, 推荐等􀕶其次, 整合分析名列前50的单词, 可以推断, 消费者的注意力正集中在施术, 服务政策, 地域等方面. 第三, 主要单词的N-gram分析结果是以品牌名为中心, 分散呈现于 施术, 服务政策, 地域. 第四, 本研究运用NetDraw, 将美发专门店的网络结构——语义连 接网进行可视化, 并确认各词之间的关系, 发现未呈现特定单词倾向性, 而呈现出每个单词 之间的直接, 间接连接. 第五, CONCOR分析结果发现, 品牌分为四个集群, 在Juno Hair 显现为实习生再教育学院, Lian Hair显现为季节性活动, Park Seung -Cheol Hair显现为假发. 结合以上分析, 可以推断消费者在选择美发店时, 主要受服务政策, 专业服务, 宣传, 分店, 竞争品牌等因素的影响.

목차

Abstract
I. 서론
II. 이론적 배경
III. 연구 방법
1. 분석 대상
2. 분석방법 및 절차
IV. 연구 결과 및 고찰
1. 헤어전문점 브랜드 관련 주요단어 빈도분석결과
2. 헤어전문점 브랜드 관련 주요 단어의 TF 및 TF-IDF분석
3. 브랜드별 헤어전문점 관련 주요단어의 N-gram분석
4. CONCOR 분석(매트릭스 1-MODE)
V. 결론
참고문헌
中文摘要

키워드

저자

• 유의경 [ Eui kyoung Yoo | 부산보건대학교 미용계열 교수 ]
• 서추연 [ Chuyeon Suh | 동아대학교 패션디자인학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646