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Disease Cause Attribution and Patients’ Preference for Low versus High Self-Management Treatments
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- 발행기관
- 서비스마케팅학회 바로가기
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- 간행물
- 서비스마케팅학회 학술대회 발표논문집 바로가기
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- 통권
- 2023년도 (사)서비스마케팅학회 춘계학술대회 (2023.05)바로가기
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- 페이지
- pp.41-42
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A436701
원문정보
초록
- 영어
- This research investigates how the attribution of a disease cause influences the preference for treatments. Various diseases are thought to develop as an outcome of an interaction between genetic factors and lifestyle. We investigate whether consumers have different preferences for treatments when they believe the cause of their disease is a genetic factor and when the reason is their lifestyle. Specifically, we compare preferences between treatments that require different levels of self-management. For instance, as a treatment for skin disease, a doctor may propose two treatments, daily antibiotics application or weekly biologic agent injection. The latter treatment demands a lower level of patient self-management, whereas the former requires a higher level of self-management. Across three studies, this research demonstrates that the attribution of disease can affect the preference between treatments with different levels of selfmanagement. In addition, the study results show that the influence varies by individual traits, such as fatalistic determinism and self-control. Study 1 shows that people with a low determinism were likely to prefer a treatment that required a lower level of self-management when they believed the disease was attributed to genetic factors rather than lifestyle. By contrast, preference was not influenced by the disease attribution for people with a high determinism. Study 2 and study 3 demonstrate that people with low self-control had a stronger preference for a treatment with a lower level of self-management when they attributed the disease to genetic factors than when attributed to lifestyle due to the perceived controllability of the disease. On the other hand, the attribution did not influence the treatment preference for people with high self-control.
키워드
medical decision-making genetic attribution treatment preference selfcontrol fatalistic determinism저자
간행물 정보
발행기관
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- 발행기관명
- 서비스마케팅학회 [Service Marketing Association]
- 설립연도
- 2008
- 분야
- 사회과학>경영학
- 소개
- 본회는 서비스에 대한 기초연구, 응용연구 및 학제적 연구를 통하여 서비스 연구의 진흥과 보급을 목적으로 하며, 회원 상호간의 학술교류와 친목 도모, 유관기관 및 외국 학자와의 학술교류 촉진등을 도모하는 것을 목적으로 한다
간행물
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- 간행물명
- 서비스마케팅학회 학술대회 발표논문집
- 간기
- 반년간
- 수록기간
- 2015~2024
- 십진분류
- KDC 326 DDC 380
이 권호 내 다른 논문 / 서비스마케팅학회 학술대회 발표논문집 2023년도 (사)서비스마케팅학회 춘계학술대회
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