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Research on User Perception Evaluation with Mobile Payment Platforms Based on Big Data

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  • 발행기관
    한국콘텐츠산업학회 바로가기
  • 간행물
    콘텐츠와산업 KCI 등재후보 바로가기
  • 통권
    제5권 제3호 (2023.08)바로가기
  • 페이지
    pp.23-30
  • 저자
    Park, Su-Jin
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A436303

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원문정보

초록

영어
User perception of mobile payment platforms is an important indicator for the development of the payment industry. The use of big data technology can provide a more scientific and objective understanding of payment users' perceptions, as well as valuable insights into studying their needs and behaviors. This can help mobile payment organizations objectively and efficiently monitor user perception and provide targeted strategies and suggestions for improvement and enhancement. Ultimately, this can lead to the sustained and rapid development of user perception of mobile payment platforms. In this research, comment data from the top three online payment platform websites was collected using Python technology. The collected data was then analyzed using the ROST Content Mining software. A word cloud map was used to display the most commonly used words, with the goal of evaluating user perception of three popular mobile payment platforms using big data technology. The results show that users have a negative attitude towards the PayPal payment platform, with an emotional score of -6.8. For the Samsung Pay platform, there is a positive emotional score of .65. Alipay has the highest emotional score, which is .87. Future research directions and suggestions for studying user perception of mobile payment platforms are provided, considering the profound integration of the mobile payment market and consumer behavior research, as well as advancements in artificial intelligence technology.

목차

Abstract
I. Introduction
II. Theoretical Background
1. Mobile Payment Platforms
2. User Perception
3. Network Text Analysis
III. Research Method
1. Overview of Research Subjects
2. Data Collection
3. Analysis Method
IV. Research Conclusion
1. PayPal
2. Samsung Pay
3. Alipay
V. Discussion and Suggestions
VI. Limitations and Future Directions
Reference

키워드

user perception mobile payment platforms Paypal Pay Samsung Pay Alipay

저자

  • Park, Su-Jin [ Lecturer/Ph. D., Student, Department of Global Business, Kyonggi University ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국콘텐츠산업학회 [Korean Contents and Industry Association]
  • 설립연도
    2019
  • 분야
    복합학>학제간연구

간행물

  • 간행물명
    콘텐츠와산업 [Journal of Contents and Industry]
  • 간기
    격월간
  • pISSN
    2765-317X
  • 수록기간
    2019~2026
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 600 DDC 700

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