Earticle

초록

영어

The purpose of this study is to survey and analyze the influence of trust upon dependence, satisfaction and long-term relationship. Despite the threat of the global business environment due to the COVID-19 incident, companies continue to make win-win efforts to produce positive results through interdependent and cooperative relationships. The recent environment facing businesses has unpredictable uncertainty and complexity. In order to increase the efficiency and competitiveness of the company in this environment, it is important to maintain a continuous and stable relationship between distributors and manufacturers who are members of the marketing channel. In order for distributors and manufacturers to coexist, a stable long-term cooperative relationship must be created above all else, as it is a source of competitiveness strengthening for companies to continue their business activities and an essential concept of distribution channel strategy. Trust in each other is of paramount importance in order to achieve a continuous and long-term cooperative relationship between distributors and manufacturers. Therefore, this study aims to analyze the variables of trust, dependence, and satisfaction with the long-term relationship between distributors and manufacturers for Korean, U.S., and Japanese companies.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설
Ⅲ. 연구모형 및 실증분석
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 김종영 [ Jong Young Kim | 부산대학교 경영학과 강사 ] 제1연구자
• 정종희 [ Jong Hee Jeong | 경상국립대학교 스마트유통물류학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380