Earticle

초록

영어

The development of cultural industry has been widely concerned in the world, and is increasingly playing a huge economic value in the development of modern society. With the deepening of economic globalization, cultural industry can not only bring economic benefits, but also play an increasingly prominent role in promoting national influence. Therefore, the development of cultural industry has become the focus of most countries. Many countries have formulated corresponding cultural industry policies, which provide strong institutional guarantee and support for the development of cultural industry, thus increasing the international influence of their cultural industry. China also attaches great importance to the development of cultural industry and provides policy support. This has given policy support to the development of China's cultural industry and Chinese film and television productions going global. It is not difficult to see that the Chinese government speeds up the strategic layout of the cultural industry, takes film and television works as the carrier, promotes Chinese film and television works to go out and spread Chinese culture, and tells Chinese stories well through film and television works, thus increasing the influence of Chinese culture in the world and China's cultural soft power. In recent years, the concept of IP has entered the film and television culture industry and become a hot word in the film and television industry. The number of TV series adapted from network literature has soared, so the massive content of network literature has become an indispensable script material for TV series creation. Under the role of market economy, the injection of capital has strongly impacted the creation of TV series and online literature, and the IP industry chain has been formed. Because of this, IP TV series has been widely concerned, gained a large number of fans, popular screen. In this context, many IP TV dramas in China have gone abroad smoothly and achieved some success, and many of them have been widely recognized in South Korea. The year 2021-2022 is the year of cultural exchange between Korea and China, which marks the 30th anniversary of the establishment of diplomatic relations between the two countries. As the two countries seek closer cultural exchanges to resolve unresolved political issues, it is a good opportunity for Chinese TV dramas to be exported to Korea. This is the backdrop for a large number of Chinese dramas to be exported to Korea. Therefore, this paper takes the current situation and success factors of Chinese IP teleplay export to South Korea as an example, discusses the strategy of Chinese teleplay export to South Korea, and provides some constructive suggestions for Chinese teleplay export to South Korea. The Chinese government can take Chinese TV plays as the carrier to go out, so as to increase the influence of Chinese culture in the world and the country's cultural soft power.

목차

Abstract
1. 引言
2. IP电视剧概念及发展现状
2.1 IP电视剧概念
2.2 IP电视剧发展现状
3. 中国 IP电视剧出口韩国的现状
4. 中国 IP电视剧出口韩国成功因素分析
4.1 原著IP粉和CP粉的粉丝经济
4.2 在韩出道的中国籍偶像出演的IP电视剧或在韩国拥有粉丝基础的偶像出演IP电视剧 VS 中国本土偶像出演的IP电视剧
4.3 古装剧VS现代剧
5. 中国 IP电视剧出口韩国的策略
5.1 把握韩国受众心理需求
5.2 扩大海外流通渠道
5.3 政府提供出口政策支持
参考文献

키워드

저자

• 李丹阳 [ LI, Danyang | 新闻与传播系, 文学与新闻传播学院, 广东海洋大学 ]
• 石姝丽 [ 석주려 | 影像艺术学, 尖端影像大学院, 中央大学 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951