This paper intends to shed light on how the advent of streaming services pioneered by Netflix has been affecting the media landscape in the U.S. by looking at Disney’s entry into streaming services and what effects this might have had. The paper first looks at the rise of Netflix, the disruptive impact it had on cable and film businesses, and the challenges this has posed to traditional media conglomerates like Disney. In this context, the paper examines Disney’s decision to enter into streaming services as a move to counter both these challenges and Netflix’s growing power. Finally, the paper notes the changes Disney’s entry is likely to bring about, notably the continued disruption of film and television as streaming business expands, as well as the potential of Disney’s streaming services to challenge Netflix and further strengthen its media empire.
목차
Abstract 1. INTRODUCTION 2. NETFLIX AND THE MEDIA INDUSTRY 3. DISNEY WOKE UP 4. CHANGES AND PROSPECT 5. CONCLUSION 5. ACKNOWLEDGEMENT REFERENCE
키워드
Streaming ServiceNetflixDisneyDisney+Cable Television
저자
Jeongsuk Joo [ Associate Prof., College of Liberal Arts, Jungwon University, Korea ]
Corresponding Author
국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
설립연도
2009
분야
공학>공학일반
소개
본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
간행물명
International Journal of Advanced Culture Technology(IJACT)
간기
계간
pISSN
2288-7202
eISSN
2288-7318
수록기간
2013~2025
등재여부
KCI 등재
십진분류
KDC 600DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 11 Number 2