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Guests' Experiences at Safari Hotels and Resorts in Indonesia - An Analysis of Online Reviews -

첫 페이지 보기
  • 발행기관
    경성대학교 산업개발연구소 바로가기
  • 간행물
    산업혁신연구 KCI 등재 바로가기
  • 통권
    제39권 제1호 (2023.03)바로가기
  • 페이지
    pp.14-25
  • 저자
    Nadila Nalanda Ilyas, Sucianingsih, Ban, Hyun-Jeong
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A428003

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초록

영어
In Indonesia, there are many types of animals found in the tropics. Due to its location, Indonesia has three safari parks. As part of the Safari Park, they offer hotel services within the park. This study aims to discover the hotel guest satisfaction during their stay and to describe their experience when staying in safari hotels and lodges. Data were collected from Google Travel for 9265 hotel reviews using SCTM 3.0 text mining and UCINET 6.0 for analysis. Six categories of 80 keywords were determined by the CONCOR Analysis which are “safari”, “location”, “accommodation”, “facilities”, “environment”, and “values”. According to factor analysis, “values” has the highest significant factor, and from Freeman Degree Centrality and Eigenvector Centrality show that "hotels", "rooms", and "place" rank highest. “Hotel” was the word with the highest frequency, as one would expect. Correlation analysis was conducted in order to understand how users perceive the internet. It aims to encourage hotel managers to pay attention to online reviews since they provide a variety of information to other customers, and to obtain a better understanding of the customer experience, future studies will conduct more detailed analyses.

목차

ABSTRACT
Ⅰ. Introduction
II. Literature Review
2.1 Safari Hotel and Resort
2.2 Guests‘ Experiences
2.3 Online Review
2.4 Text Mining and Semantic Network Analysis
Ⅲ. Methodology
3.1 Data Collection
3.2. Data Analysis
IV. Results
4.1 Analysis of Word Frequency
4.2. Centrality (Freeman’s Degree and Eigenvector) Analysis
4.3 CONCOR Analysis
4.4 Factor Analysis
4.5 Linear Regression Analysis
V. Discussion and Limitations
References

저자

  • Nadila Nalanda Ilyas [ Master Student, Department of Global Business, Kyungsung University ]
  • Sucianingsih [ Master Student, Department of Global Business, Kyungsung University ]
  • Ban, Hyun-Jeong [ Assistant Professor, School of Global Studies, Kyungsung University ] 교신저자

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    경성대학교 산업개발연구소 [INDUSTRIAL DEVELOPMENT INSTITUTE KYUNGSUNG UNIVERSITY]
  • 설립연도
    1985
  • 분야
    사회과학>지역개발
  • 소개
    연구소는 경영및 경제 전반에 관한 이론과 실무의 연구개발을 통하여 산학협동을 기하고 이를 토대로 국민경제의 발전에 기여함을 목적으로 한다

간행물

  • 간행물명
    산업혁신연구 [The Journal of Industrial Innovation]
  • 간기
    계간
  • pISSN
    2005-2936
  • eISSN
    2800-0080
  • 수록기간
    1985~2026
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 325 DDC 658

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