두피·모발제품 사용실태 및 모발에센스사용에 따른 만족도 연구 : 10대∼60대 여성대상으로
A Study on the Actual Condition of Using Scalp and Hair Products as Well as the Satisfaction of Using Hair Essence : For Female Customers in Their 10s to 60s
This study examines the actual condition of use of scalp and hair cosmetics for women in their 10s to 60s who are busy with work, childcare, and learning. Also it verifies the effects of rough hair improvement and usability and satisfaction of hair products that are harmless to the scalp through self-home care using hair essence. This study not only contributes to healthy and beautiful hair management of women, but also provides basic data for continuously growing scalp and hair industries, and related studies. The results of this study are as follows: First, as a result of the purchase and use of hair cosmetics, essence/serum were used the most, except for shampoo and conditioner/treatment basically used in scalp and hair cosmetics. Most of the respondent purchased hair cosmetics once in every two to three months through the internet and home shopping. When purchasing hair cosmetics, it was found that the after-use effect was the most important factor. Second, the difference of hair moisture increase after using hair essence with heat is verified through a preliminary experiment that using hair essence with heat have higher luster and oiliness. According to the human experiments, both the experimental group and the control group increased the gloss and moisture of the hair, and they were visually evaluated through a monitor with the 400x magnification diagnostic measurement. Third, it was confirmed that the difference in hair texture according to heat treatment after using the home care hair essence in both groups that the rough hair cuticles became smooth after the treatment. Fourth, both groups showed high satisfaction overall after using hair essence. The result showed that the hair improvement, overall satisfaction, moisturizing power of hair, hair texture, future intention to use, necessity of maintaining and improving hair health, and acquaintance recommendation were very positive. In conclusion, when comparing the satisfaction average for the experimental results by group, the overall average of the experimental group was 4.41 points and the control group was 4.31 points, so it would be better to heat-treat the hair essence after using it.
목차
Abstract Ⅰ. 서론 1. 연구의 필요성 및 목적 2. 연구의 문제 Ⅱ. 이론적배경 1. 두피 2. 모발 3. 모발화장품 4. 홈 케어 Ⅲ. 재료 및 방법 1. 연구대상 및 자료분석 2. 측정도구 및 재료 Ⅳ. 결과 및 고찰 1. 두피·모발 건강 및 관리 실태 2. 모발에센스 사용자의 만족도실험 Ⅴ. 결론 References
키워드
Scalp & hair care productsScalp & hair careFemale hair healthHome care hair essenceSatisfaction
K-뷰티인그리에경영학회(구 한국인그리에학회) [The Society of K-Beauty Ingrier Management]
설립연도
2018
분야
예술체육>미용
소개
인그리에(Ingrier)란 화장품 성분, 제형, 향, 칼라, 느낌 뿐만 아니라 유효성, 안전성 등을 감별하여 고객의 기호에 맞게 화장품을 추천하여 적합한 사용법을 제공해 고객의 만족을 이끌어 낼 수 있는 화장품 전문가를 말합니다. 본 한국인그리에학회는 대학, 기업 및 다양한 분야의 현장에서 화장품 산업의 발전을 기대하며 뷰티융합의 장을 열어보고자 합니다. 아울러 인그리에가 성장할 수 있는 각 분야의 우수한 연구를 확장하고 선도하는 수준 높은 학술지로서의 역할을 다하고자 합니다.
간행물
간행물명
한국인그리에학회지 [Journal of Korea Society of Ingrielogy]