Earticle

초록

영어

This study attempted to investigate the mediating effects of selection attributes in the influence of beauty salon consumption values on behavioral intention against baby boomer women. The collected data were analyzed, using SPSS 26.0. For the analysis of subjects’ demographic characteristics, frequency analysis was performed. To examine baby boomers’ consumption values, beauty salon selection attributes and behavioral intention, descriptive statistics was conducted. For the analysis of the mediating effects of beauty salon selection attributes in the effects of consumption values on behavioral intention, in addition, hierarchical regression analysis was performed, and the results found the followings: First, consumption values had a statistically significant influence on social, emotional, functional and conditional values (physical images). In the effects of consumption values on personal images, a statistically significant influence was observed in emotional, epistemic and conditional values. Second, in the mediating effects of selection attributes on physical images, partial mediation effects were found in social, emotional and epistemic values while functional and conditional values revealed full mediation effects. In personal images, partial mediation effects were observed in social, emotional and epistemic values.

중국어

本研究旨在探讨婴儿潮一代女性的美容院消费价值对行为意愿的影响和选择属性的媒介效 果􀕶本研究的数据统计运用SPSS 26.0程序进行分析􎨳人口统计学特征则用频率进行分析􀕶为 了解婴儿潮一代的消费价值􀕵美容院的选择属性􀕵行为意图现状􎨳我们进行了技术统计分 析􎩂为调查美容院选择属性在婴儿潮一代消费价值对行为意图影响中的媒介效应􎨳进行了等 级回归分析􀕶研究结果显示􎩁首先􎨳消费价值对物理形象的影响表明􎨳消费价值对社会性􀕵 情感性􀕵功能性和情景性价值影响显著􎩂而对人文形象的影响而言􎨳较显著的有情感性􀕵珍 贵性􀕵情景性价值􀕶其次􎨳针对选择属性的媒介效应而言􎨳在物理形象上􎨳社会价值􀕵情感 价值􀕵珍贵价值的起了部分媒介作用􎨳可能价值和情景价值起到了完全媒介作用􀕶 最后􎨳在 人际形象上􎨳社会价值􀕵感情价值􀕵珍贵价值具有部分媒介效果.

목차

Abstract
I. 서론
II. 이론적 배경
1. 소비가치와 행동의도
2. 선택 속성
III. 내용 및 방법
1. 연구문제
2. 연구대상 및 기간
3. 측정도구
4. 자료분석 방법
IV. 결과 및 고찰
1. 조사대상자의 일반적 특성
2. 신뢰도 분석
3. 베이비부머의 소비가치, 미용실 선택속성, 행동의도의 기초 분석
4. 여성 베이비부머의 소비가치가 행동의도에 미치는 영향과 미용실 선택속성의 매개효과
V. 결론
참고문헌
中文摘要

키워드

저자

• 강정임 [ Jeong Im Kang | 가톨릭상지대학교 글로벌뷰티케어과 조교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646