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A Study on the Selection Attributes and Purchasing Behavior of the Meal Kit Products after the Pandemic
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- 발행기관
- 서비스마케팅학회 바로가기
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- 간행물
- 서비스마케팅학회 학술대회 발표논문집 바로가기
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- 통권
- 2022년 서비스마케팅학회 추계학술대회 발표논문집 (2022.11)바로가기
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- 페이지
- pp.49-49
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A419491
원문정보
초록
- 영어
- Consumers choose and buy products that will satisfy them. Purchasing behavior is a process of psychological process or decision-making that processes information according to the constraints of social interrelationship and environmental factors in order to satisfy their desires. It can be said that it is a process of reaction. In a situation where consumers' lives are threatened by social fear due to COVID-19, the untact element of online products has become the best product to replace offline food products. It is seen as a change in the restaurant market due to the increase in single-person households, the nuclear family, and the pandemic caused by the COVID-19 epidemic, not a single meal for busy modern people. As such, in the COVID-19 situation, restaurant consumers became interested in meal kit products, which can be eaten using home-style simple foods that can be easily purchased offline and online, or cooked directly with fresh ingredients. Meal kit products have evolved into freshly cooked and semi-cooked processed foods and combined products by complementing the shortcomings of products that are eaten as they are after opening or simply heated. Accordingly, by studying the influential relationship between the factors of selection attributes for meal kit, purchase behavior, and customer satisfaction in the Corona-19 untact situation, we intend to derive factors for complementary points and improvement points in developing meal kit products in the future.,In addition, this study is expected to provide basic data for researchers conducting research on meal kit products, and to provide theoretical basis for product development and direction of food service companies and marketing strategies.
키워드
meal kit products selection attributes purchase behavior satisfaction consumers저자
간행물 정보
발행기관
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- 발행기관명
- 서비스마케팅학회 [Service Marketing Association]
- 설립연도
- 2008
- 분야
- 사회과학>경영학
- 소개
- 본회는 서비스에 대한 기초연구, 응용연구 및 학제적 연구를 통하여 서비스 연구의 진흥과 보급을 목적으로 하며, 회원 상호간의 학술교류와 친목 도모, 유관기관 및 외국 학자와의 학술교류 촉진등을 도모하는 것을 목적으로 한다
간행물
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- 간행물명
- 서비스마케팅학회 학술대회 발표논문집
- 간기
- 반년간
- 수록기간
- 2015~2024
- 십진분류
- KDC 326 DDC 380
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