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Technology Convergence (TC)
Cultural Big Data Platform and Digital Management : Focused on Cultural Contents Industry
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- 발행기관
- 국제문화기술진흥원 바로가기
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- 간행물
- International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
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- 통권
- Volume 10 Number 3 (2022.09)바로가기
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- 페이지
- pp.287-294
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A417942
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This paper examines the change and its meaning of marketing strategy in business administration, which is changing along with the development of digital technology. Unlike conventional marketing, digital marketing is creating new relationships and making changes through a two-way approach rather than a one-way approach between producers and consumers. And these changes are creating new approaches not only in the problems between businesses and consumers, but also in the relationship between public institutions and citizens. In particular, the potential of platforms, which are emerging as important in digital management, is applied to public policies, and efforts are being made to establish marketing strategies for public institutions. One case of this was applied to the cultural contents industry and policy to examine specific measures and visions. The cultural big data platform is in line with digital management and continuously utilizes digital marketing strategies in the public domain, and aims to promote creative work as well as publicize it to citizens and workers in the cultural content industry. The synergy effect that will emerge from the combination of the cultural big data platform and digital management is expected to continue.
목차
Abstract
1. INTRODUCTION
2. DIGITAL ENVIRONMENT AND MARKETING
3. PLATFORM STRATEGY AND DIGITAL MANAGEMENT
4. CULTURAL BIG DATA PLATFORM AND CULTURAL CONTENTS INDUSTRY
5. CONCLUSION
ACKNOWLEDGEMENT
REFERENCES
키워드
Digital Management Digital Marketing Platform Cultural Big Data Cultural Contents Industry저자
간행물 정보
발행기관
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- 발행기관명
- 국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
- 설립연도
- 2009
- 분야
- 공학>공학일반
- 소개
- 본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
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- 간행물명
- International Journal of Advanced Culture Technology(IJACT)
- 간기
- 계간
- pISSN
- 2288-7202
- eISSN
- 2288-7318
- 수록기간
- 2013~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 600 DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 10 Number 3
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