Earticle

초록

영어

In order to examine the differences in behavioral intention between demographic characteristics and nature of beauty contents on YouTube. For this, a questionnaire survey was performed against teenage girls or older women. The collected data were analyzed, using JAMOVI 1.6.16. For analysis of the nature of beauty-related YouTube contents, factor analysis and reliability analysis were conducted. In addition, ANOVA was implemented to examine differences in behavioral intention by demographic characteristics, and the results found the followings: In terms of behavioral intention by age and occupation, ‘10s’ and ‘student’ were the highest. As income increased, behavioral intention was higher. However, no difference was found in educational background and marital status. The above results are anticipated because teens are highly interested in their appearance and use a mobile phone very often. Such behavioral intention was also the highest in terms of income because they tend to buy what they want.

중국어

本文旨在了解人口统计学特征与YouTube美妆内容特征的行为意图差异，本研究以10岁以上女性为研究对象进行了问卷调查，问卷使用JAMOVI1.6.16进行了分析汇总。另外，针对YouTube美妆内容特征，进行了探索性因子分析与信度分析；为考察人口统计学特征所导致的行为意图差异，实施方差分析(ANOVA)。研究结果为如下：第一、行为意图差异最高的年龄段为10-19岁，学生的行为意图差异最高；第二、收入越高，行为意图差异越高；第三、学历与婚姻状况不会对行为意图差异产生影响。相对于其他年龄群体，10多岁青少年更重视自己的相貌，手机使用率也较高，在收入方面，也较容易购买自己想用的产品，行动意图最高，因此，上述结果在意料之中。

목차

Abstract
I. 서론
II. 내용 및 방법
1. 연구문제
2. 연구대상 및 기간
3. 측정도구
4. 자료분석 방법
IV. 결과분석 및 논의
1. 조사대상자의 일반적 특성
2. 뷰티 유튜브 콘텐츠 이용 실태
3. 타당성과 신뢰도 검증
3. 인구통계학적 특성과 뷰티 콘텐츠의 행동의도 차이
IV. 결론
참고문헌
中文摘要

키워드

저자

• 이주은 [ Ju Eun Lee | 창신대학교 복지문화대학원 미용예술학 석사 ]
• 우미옥 [ Mi Ock, Woo | 창신대학교 미용예술학과교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646