Earticle

초록

영어

This study attempted to investigate the influence of beauty care behavior on psychological factors such as appearance-based success orientation and self-efficacy against Generation Z women. For this, a questionnaire survey was performed against Gen Z women living in Busan and capital region over 14 days. A total of 429 copies were used for final analysis. The collected data were analyzed by frequency analysis, factor analysis (principal component analysis (PCA), Varimax), reliability analysis and regression analysis, using SPSS 22.0, and the results found the followings: First, personal appearance-based success orientation has become stronger through beauty care which is conducted for personal or social satisfaction. Second, self-efficacy which refers to confidence in a person’s capability under common situations and confidence in interactive ability with others improved through beauty care behavior. With a rapid change in the times and generations, everything has rapidly changed. In such circumstances, it is anticipated that the study results (‘beauty care behavior enhances appearance-based success orientation and self-efficacy in Gen Z women’) would be helpful in understanding new generation who are expected to lead beauty markets and preparing for the future.

중국어

本研究旨在通过分析Z世代女性的美容管理行为，考察美容对相貌成功指向与自我效能产生的影响。研究对象为居住在首都圈与釜山的Z世代女性，调查历时14天，共搜集了429份有效问卷。全部答卷使用SPSS22.0进行了频率分析、因子分析(主成分分析、最大方差法Verimex)、信度分析、回归分析。研究结果为如下：第一、满足自己或社会审美需求的美容管理行为本身会提高个人的相貌成功指向；第二、美容管理行为在一般情况下，可提升自我认同感，在与他人相处时，可提高自我效能。本研究表明，在这个时代与世代的快速更替，一切都处于迅速变化的今天，美容管理行为提高了Z世代女性的相貌成功指向与自我效能，本研究成果可为更准确了解引领新时代美妆行业的Z世代提供有效参考。

목차

Abstract
I. 서론
II. 이론적 배경
1. 미용관리행동
2. Z세대 여성
3. 외모성공지향
4. 자기효능감
III. 연구내용 및 방법
1. 연구문제
2. 조사대상 및 자료수집
3. 측정도구
4. 자료 분석 방법
IV. 연구결과 및 고찰
1. 조사대상의 일반적 특성
2. Z세대 여성의 미용관리행동, 외모성공지향, 자기효능감의 타당성 및 신뢰도
3. 미용관리행동이 외모성공지향에 미치는 영향
4. 미용관리행동이 자기효능감에 미치는 영향
V. 결론
참고문헌
中文摘要

키워드

저자

• 이소정 [ So-Jung Lee | 서경대학교 미용예술학과 석사학위 학생 ]
• 박은준 [ Eun-Jun Park | 서경대학교 미용예술학과 헤어디자인학과 교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646