Earticle

초록

영어

This study aims to investigate the difference of customer commitment according to the demographic characteristics of hair salon customers and the service justices and store attributes of the hair salon that affect customer commitment. The questionnaire for empirical research was collected from customers of hair salon in Gyeongnam, and the analysis results are as follows. First, as a result of analyzing the difference of customer commitment according to the demographic characteristics of hair salon customers, customer commitment was statistically high in the group with high educational background. Second, as a result of analyzing the causal relationship between service justices and customer commitment, and the causal relationship between store attributes and customer commitment, it was found that service justices factors all had a statistical effect on customer commitment. In addition, of the store attribute factors, technical factors and marketing factors were found to have a statistical effect on customer commitment. Comprehensive analysis of the results of this study means that service justices and store attributes have a relatively high impact on customer commitment in groups with high educational background. Therefore, this study suggests that the management performance of the hairdressing business can be improved by utilizing service justices and store attributes while considering the educational background of customers.

중국어

本研究旨在探究美发中心顾客人口统计特征对顾客投入的差异以及发型美容业服务公正性和店铺属性对顾客投入的影响。实证研究问卷来源于庆南美发中心的顾客，其分析结果如下。 第一、针对美发中心顾客人口统计特征对顾客投入的差异，调查结果显示，高学历群体，顾客投入较高。第二，针对服务公正性与顾客投入的因果关系、店铺属性与顾客投入的因果关系的研究结果显示，服务公正性因素对顾客投入产生影响。第三、在店铺属性因素中，技术因素和营销因素分别对顾客的投入产生影响。综上所述，学历高的群体中，服务公正性和店铺属性对顾客投入产生的影响较高。因此,在考虑顾客学历的同时，利用服务公正性和店铺属性，可以提高发型美容业的经营效率。

목차

Abstract
I. 서론
II.이론적 배경
1. 서비스 공정성
2. 점포 속성
3. 고객 몰입
4. 서비스 공정성과 점포 속성에 관한 선행연구
III. 연구방법
1. 연구모형
2. 가설의 설정
3. 자료의 분석
IV. 연구결과 및 고찰
1. 조사대상자의 인구통계학적 특성
2. 타당도와 신뢰도 검증
3. 인구통계적 특성에 따른 고객 몰입의 차이분석
4. 헤어미용업의 서비스 공정성과 고객 몰입의 영향 관계의 가설검정
5. 헤어미용업의 점포 속성과 고객 몰입의 영향관계의 가설검정
V. 결론
참고문헌
中文摘要

키워드

저자

• 정미경 [ Mi-Gyeong Jeong | 창신대학교 복지문화대학원 미용예술학 석사 ]
• 박선이 [ Sun-yi Park | 창신대학교 미용예술학과교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646