현재 위치
Home
Examining the factors influencing the intention to use the Metaverse platform Focusing on Vietnamese generation MZ
-
- 발행기관
- 한국경영정보학회 바로가기
-
- 간행물
- 한국경영정보학회 정기 학술대회 바로가기
-
- 통권
- 2022 경영정보관련학회 춘계통합학술대회 (2022.06)바로가기
-
- 페이지
- pp.550-569
-
- 저자
-
- 언어
- 영어(ENG)
-
- URL
- https://www.earticle.net/Article/A416376
※ 기관로그인 시 무료 이용이 가능합니다.
5,500원
원문정보
초록
- 영어
- The Metaverse is a convergence of our physical and digital lives and indicates the future development trend of the internet industry. It is enabled by many different technologies, like augmented reality (AR) and virtual reality (VR), blockchain, 5G, edge computing, etc. This study conducts an empirical analysis to find factors affecting the use of metaverse platforms in Vietnam. We extracted the factors affecting the intention to use from the UTAUT2 model and added a new factor, switching cost, to address these concerns. Specifically, we collected and analyzed 520 samples (230 for Gen Y and 290 for Gen Z) to determine factors affecting the use of metaverse platforms. Our findings indicate that effort expectancy, performance expectancy, facilitating conditions, hedonic motivation, and value price factors positively influence the intention to use metaverse platforms. Social influence does not affect the intention to use metaverse platforms in a whole data set, but it positively influences in data set of Gen M. And the switching cost has a negative effect on the intention to use metaverse platforms. Additionally, we conducted a comparative study between Gen Y and Gen Z and found two groups had a significant difference in the factors affecting the intention to use. We expect the results can provide beneficial managerial implications for leveraging metaverse platforms’ enormous potential to serve the sustainable development of the internet industry.
목차
Abstract
I. Introduction
II. Literature review
2.1 Metaverse
2.2 Previous Studies on Metaverse
2.3 Unified theory of acceptance and use of technology
III. Research model and hypotheses
IV. Research design and Analysis
V. Implications and Discussion
VI. Conclusion
Reference
키워드
Metaverse Generation MZ Gen Y Gen Z Switching cost UTAUT2 Vietnam저자
간행물 정보
발행기관
-
- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
-
- 간행물명
- 한국경영정보학회 정기 학술대회 [KMIS Conference]
- 간기
- 반년간
- 수록기간
- 1990~2025
- 십진분류
- KDC 325 DDC 658
이 권호 내 다른 논문 / 한국경영정보학회 정기 학술대회 2022 경영정보관련학회 춘계통합학술대회
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
출처 : 네이버학술정보
0개의 논문이 장바구니에 담겼습니다.