Earticle

초록

영어

This study attempted to derive the factors of the Lifestyle Convergence Shopping Mall and to analyze the impact of the factors derived through the study on User’s Experience of Place. First, the result of the analysis revealed that the three key factors of the Lifestyle Convergence Shopping Mall are‘Place with Identity,’ ‘Trendy Merchandising’, and ‘Distinctive spatial Design’. A place with cultural⋅leisure⋅relaxation with the symbolic motif of ‘Nature’ and with a creative and distinctive spatial design that are systematically connected to a display of trendy merchandising, and which presents a joyful Malling with unique identity are the factors of the Lifestyle Convergence Shopping Mall. Second, it is confirmed that the aforementioned three key factors have a positive impact on the Users’ Attractiveness, Satisfaction and Healing of the place and willingness to Revisit and Recommendation according to the result of the multiple regression analysis of the impact of the factors of the Lifestyle Convergence Shopping Mall on Users’ Experience of Place. It is also proved that the three key factors directly or indirectly affect Users’ Experience of Place even in the analysis by generation, SNS usage, visiting experience, and monthly personal income.

목차

Abstract
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위과 내용
Ⅱ. 이론적 고찰 및 개념설정
1. 이론적 배경
2. 선행연구 고찰
3. 사례분석 및 개념설정
4. 연구의 차별성
Ⅲ. 분석의 틀
1. 설문조사 및 모형 설계
Ⅳ. 실증분석
1. 실증대상지 분석
2. 공간개발과 라이프스타일 머천다이징
3. ‘더현대 서울’ 특성요인
4. 기초통계 및 요인분석
5. 장소체감 모형
Ⅴ. 결론
정책적 시사점
참고문헌

키워드

라이프스타일 복합쇼핑몰. 특성요인 장소체감 재방문 추천의사 Lifestyle Shopping Mall Factors Experience of Place Revisit Recommendation

저자

• 이현철 [ Lee, Hyenchul | 광운대 도시계획부동산학과 박사 ] 주저자
• 박태원 [ Park, Teawon | 광운대 도시계획부동산학과 교수 ] 교신저자

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