This study focuses on the factors that affect the satisfaction of food tourists in tourist destinations and their implications on the local image. Against this background, the main results of this study in terms of tourism development are as follows: First, the relationship between the activities of food tourists and tourist destination satisfaction was confirmed. Second, the relationship between the satisfaction of food tourists and the local image was confirmed. Third, the relationship between the satisfaction of food tourists with tourist destinations and the local image was confirmed. Based on these research results, the following academic and practical implications were noted: First, an area lacking tourism infrastructure where regional representative food resources are developed and regional representative food and traditional food are developed will become an attractive tourist destination. Second, it is necessary to establish a network, publicity, and marketing strategy to revitalize food tourism. Third, based on big data, it is necessary to diagnose the unique tourism competitiveness of a region while expressing the characteristics of gourmet travel along with the overall trend of tourist destinations. Fourth, it is also necessary to develop food that can appeal to the younger generation, the new target of gastronomic travel. At the same time, if a food menu for young, single tourists that calculates the cost-effectiveness of tourism is developed and food-related attractions and accommodations are supplemented, a synergy of food tourism will be created.
목차
Abstract Ⅰ. 서론 Ⅱ. 이론적 고찰 1. 음식관광과 참여활동 2. 관광지 만족도 3. 지역 이미지 4. 변수간의 관계 Ⅲ. 연구방법 1. 연구모형 2. 연구가설 3. 구성개념의 조작적 정의 및 측정 4. 자료수집 및 분석방법 Ⅳ. 분석 결과 1. 응답자의 일반적 특성 2. 타당성 및 신뢰성 분석 3. 연구가설 검증 Ⅴ. 결론 참고문헌
한국관광진흥학회 [The Korea Tourism Enhancement Society, KOTES]
설립연도
2013
분야
사회과학>관광학
소개
비전: 국내외 관광산업 진흥발전을 선도하는 동북아 중추적 관광학술단체
목적: - 관광산업 발전을 위해 실용성 있는 학제적 연구를 통한 학문적 기여
- 관광부문 정책연구개발에 의한 선도적 관광국가 기반 조성기여
- 관광관련 산업체 경쟁력 강화를 위한 경영전략 개발 지원
- 관광부문 전문인력 양성과 활용을 위한 산학협력 체제 구축
- 관광관련 산업계 및 공공기관 경력인사 경륜활용 실무적 문제해결 역량 제고
- 학계 및 산업계 전문 인력의 교류협력을 통한 상승발전 도모
- 미·중·일 등 주요국 국제교류에 의한 학계 위상 강화