Earticle

초록

영어

This study sought to compare Korean and Japanese consumers' concerns regarding food from radioactively contaminated areas following the March 11, 2011, Fukushima Daiichi nuclear accident in Korea and Japan's food markets. This study investigated Korean and Japanese consumers' attitudes toward Japanese foods by analyzing their purchasing intentions as influenced by their perceived risk of Japan's food image after the nuclear accident using structural equation modeling. The results indicate that Korean consumers are inclined to worry about radioactively contaminated areas, which subsequently influences their purchasing intentions, particularly on food products. Additionally, Japanese consumers often depict a negative image whenever they have significant concerns about food origin. We suggest that the ways to alleviate concerns about radioactively contaminated local foods among consumers in both countries are to recognize the importance of communication strategies to deliver accurate and reliable information on contamination of food origins. Therefore, Korean and Japanese consumers should be provided with appropriate and the right information on food products from radioactive regions in Japan.

목차

Abstract
I. Introduction
II. Literature Review and Hypotheses
1. Country-of-Origin
2. Food Image
3. Perceived Risk
4. Purchasing Intentions
III. Method
IV. Results
V. Discussion
VI. Limitations and Future Studies
VII. Managerial Implications
Reference

키워드

저자

• Doh, Saeran [ Associate Professor, School of Food, Agricultural and Environment Sciences, Miyagi University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  콘텐츠와산업 [Journal of Contents and Industry]

• 간기

  격월간

• pISSN

  2765-317X

• 수록기간

  2019~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700