Earticle

초록

영어

This study attempted to investigate the influence of beauty-salon relational benefits on continuance intention against young elderly people. For this, collected data were analyzed by frequency analysis and exploratory factor analysis, using SPSS 23.0. For difference analysis, t-test and one-way ANOVA were performed. To analyze correlations among variables, Pearson’s correlation coefficient was used. Furthermore, multiple regression analysis was conducted to investigate influence on variables. The study results found the followings: First, continuance intention revealed no difference by age, occupation, educational background, religion, monthly allowance and housemate. Second, social and psychological benefits had a positive effect on continuance intention with statistical significance. In other words, as such social and psychological benefits increased, continuance intention got stronger. In terms of influence on continuance intention, social benefits were greater than psychological benefits.

중국어

本研究的目的在于考察了解年轻老人的美容院关系利益对持续使用意向产生的的影响。为了分析资料，采用SPSS23.0统计软件实施了频率分析和探索性因素分析。研究方法则采用差异分析、T-test以及人员布置分散分析。此外，为了分析变量间的相关关系进行了Pearson相关分析，而为了了解变量之间的相互影响关系实施了多重回归分析。通过上述分析得出如下研究结论。第一，持续使用意向并没有因年龄、职业、学历、宗教、每月零用钱、同居者等因素出现差异。第二，影响关系利益的下级因素，即社会受益和心理受益对持续使用意向产生正向影响。也就是说，社会受益和心理受益水平越高，持续使用意向越强烈。另外，相比心理受益，社会受益对持续使用意向的影响力更大。

목차

Abstract
I. 서론
II. 연구내용 및 방법
1. 연구문제
2. 조사대상 및 자료수집
3. 특정도구
4. 자료 분석 방법
III. 연구결과 및 고찰
1. 인구통계학적 특성
2. 관계혜택, 지속의도 요인분석 및 신뢰도 분석
3. 인구통계학적 특성에 따른 지속의도의 차이분석
4. 관계혜택, 지속의도간의 상관관계 검증
5. 미용실 관계혜택이 지속의도에 미치는 영향
IV. 결론
참고문헌
中文摘要

키워드

저자

• 강정임 [ Jeong Im Kang | 가톨릭상지대학교 글로벌뷰티케어과 조교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646