Earticle

초록

영어

The purpose of this study is to investigate how satisfaction factors of leisure sports tourism activities recognized by MZ generations affect intention to continue participation in the future and how perceived value of leisure sports tourism plays a mediating role between the two variables, and to help establish strategies for activating leisure sports tourism market centered on MZ generations in the future.,For this purpose, a survey was conducted on 390 leisure sports club members. The collected data were analyzed using the SPSS 22.0 program to analyze correlation, multiple regression analysis, and hierarchical regression analysis. First, all four variables except 'cost factor' among the sub-variables of leisure sports tourism satisfaction had a positive effect on intention to participate in the event. Second, the mediating effect of tourism value was verified in the relationship between the selected four sub-factors and intention to participate in the event. Since MZ generation pursue the direction of happiness different from the older geneation, safety, accessibility, leisure facilities, and surrounding scenery should be considered. And since it is not acceptable in the related industry, it is expected to be more active when the program development and investment support for the surrounding landscape are combined with the local governments in terms of regional economic revitalization.

목차

Abstract
I. 서론
II. 이론적 고찰
1. 레저스포츠관광 만족과 지속참여의사
2. 레저스포츠관광 가치와 지속참여의사
III. 연구방법
1. 자료의 수집과 분석
2. 연구모형과 가설설정
3. 측정도구 및 방법
4. 조사도구의 타당도와 신뢰도
Ⅳ. 실증분석
1. 표본의 일반적인 특성
2. 레저스포츠관광 만족과 지속참여의사의 관계
3. 레저스포츠관광 만족과 지속참여의사의 관계에서 관광가치의 매개효과
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 김진국 [ Kim, Jin-Kook | 서울과학종합대학원 AI 스포츠경영학과 특임교수 ]
• 양성철 [ Yang, Sung-Chul | 여주대학교 스포츠경호과 외래교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광진흥연구 [Journal of Tourism Enhancement]

• 간기

  계간

• pISSN

  2288-7156

• 수록기간

  2013~2024

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338