Happiness can be said to be the ultimate goal of life that everyone can feel. It is said that 95% of people who participate in temple stay feel happy after getting away from their tiring daily life. That’s why this study aims to analyze the structural relationship among the factors of emotion, flow and happiness for temple stay participants. For this study, a total of 280 questionnaires were handed out during October 3 to 27, 2019 to temple stay participants and 252 questionnaires were used for the final analysis. Frequency and reliability analysis were performed with SPSS 18.0, and confirmatory factor analysis and structural model analysis were performed with AMOS 25.0. Findings were as follows. It was found that positive emotions positively influenced cognitive and behavioral flow towards temple stay participants. Otherwise, negative emotions didn’t influence cognitive and behavioral flow towards temple stay participants. Additionally, cognitive and behavioral flow positively influenced happiness towards temple stay participants. The results show that temple stay is a recommended activity for those who try various changes to pursue happiness. The key implications are as follows. First, it is proven that temple stay is different from other active tourism experiences in that it evokes positive emotions of participants through emotional stability. Second, by empirically analyzing the structural relationship of 3 factors, this study resolved the structural questions among emotion, flow and happiness of temple stay participants who pursuit happiness. Third, findings contribute to adding research cases of an emotional or psychological perspective in the tourism field.
목차
Abstract I. 서론 II. 이론적 고찰 1. 감정, 몰입, 행복의 개념 2. 가설의 설정 III. 연구방법 1. 연구모형 및 조사설계 IV. 실증분석 1. 표본의 일반적인 특성 2. 측정모형의 타당성과 신뢰성 분석 3. 가설의 검증 V. 결론 참고문헌
한국관광진흥학회 [The Korea Tourism Enhancement Society, KOTES]
설립연도
2013
분야
사회과학>관광학
소개
비전: 국내외 관광산업 진흥발전을 선도하는 동북아 중추적 관광학술단체
목적: - 관광산업 발전을 위해 실용성 있는 학제적 연구를 통한 학문적 기여
- 관광부문 정책연구개발에 의한 선도적 관광국가 기반 조성기여
- 관광관련 산업체 경쟁력 강화를 위한 경영전략 개발 지원
- 관광부문 전문인력 양성과 활용을 위한 산학협력 체제 구축
- 관광관련 산업계 및 공공기관 경력인사 경륜활용 실무적 문제해결 역량 제고
- 학계 및 산업계 전문 인력의 교류협력을 통한 상승발전 도모
- 미·중·일 등 주요국 국제교류에 의한 학계 위상 강화