Earticle

초록

영어

As shown by the desire and popularity for air travel, air travel has become popular among people, and they are also getting used to passenger guidelines and in-flight safety knowledge when using airplanes. For this reason, tourists who frequently travel by air tend to think that pre-flight education on in-flight safety knowledge is repetitive, uninteresting, and boring. As a result, some of these passengers underestimate the importance of safety knowledge included in in-flight safety education and do not focus on safety briefings. Many think they already know the contents of in-flight safety knowledge and remain careless during safety briefings. However, more injuries or deaths may occur if insufficient measures are taken in the event of an accident, due to lack of attention and lack of safety-related information acquisition during in-flight safety education. In other words, it can be seen that the passenger's safety attitude or safety-related behavioral intention for in-flight safety education, which briefs passengers on in-flight safety knowledge, may appear differently depending on the level of understanding of the passenger's in-flight safety knowledge. Therefore, the purpose of this study is as follows. The purpose of this study is to empirically verify the mediation effect of safety attitude and the moderation effect of in-flight safety knowledge, in the relationship between the normative value of airline in-flight safety education and passenger's behavioral intention, on tourists who traveled by air before the outbreak of COVID-19. Therefore, a survey was conducted from June 28 to August 16, 2021, and an empirical analysis was conducted with 378 valid questionnaires, and the analysis results are as follows. First, it was found that the normative value of in-flight safety education directly affects the passenger's behavioral intention and indirectly but significantly affects the passenger's safety attitude. Second, in the influence relationship between the normative value of in-flight safety education and the passenger's behavioral intention, it was found that the influence relationship was controlled when the level of in-flight safety knowledge was above average. Based on these results, practical implications for domestic airlines are presented along with theoretical implications.

목차

Abstract
I. 서론
II. 이론적 고찰
1. 가치-태도-행동(VAB: value-attitude-behavior) 모델
2. 규범적 가치, 안전태도, 행동의도의 관계
3. 규범적 가치, 기내 안전지식, 행동의도의 관계
III. 연구 방법
1. 자료수집
2. 연구모형과 가설설정
3. 측정 도구 및 분석
IV. 실증 분석
1. 측정도구의 신뢰성 및 타당성
2. 가설검증
V. 결론
참고문헌

키워드

저자

• 김규미 [ Kim, Kyu-Mee | 한양대학교 관광학박사 ]
• 곽대영 [ Kwak, Dae-Young | 남서울대학교 관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광진흥연구 [Journal of Tourism Enhancement]

• 간기

  계간

• pISSN

  2288-7156

• 수록기간

  2013~2024

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338