Objectives: This study is to analyze selection factors of long-term hospital. Methods: The data were collected from 285 patients of 6 long-term hospitals using standardized questionnaires. The dependent variables are effectiveness factor, physical factor, human factor, accessibility, public image. The independent variables are customer satisfaction and revisiting intention. Results: According to the difference analysis, older patients had higher human factor, revisiting intention. Effectiveness factor, human factor and salary were found to have positive(+) effect on customer satisfaction. Effectiveness factor, physical factor, human factor and hospitalization period had significant positive(+) effect on revisiting intention. Conclusions: With the aging population continuing to increase, competition in long-term hospitals is getting fiercer. Results suggest that this will be the basic data for efficient management of long-term hospitals.
목차
Abstract Ⅰ. 서론 Ⅱ. 연구방법 1. 연구대상 2. 분석방법 Ⅲ. 연구결과 1. 일반적 특성 2. 신뢰도 및 타당성 분석 3. 집단별 특성에 따른 선택요인 차이분석 4. 요양병원 선택요인이 고객만족에 미치는 영향 5. 요양병원 선택요인이 재이용의도에 미치는 영향 Ⅳ. 고찰 Ⅴ. 결론 REFERENCES