Earticle

초록

영어

In recent years, China's tourism performing art in a series of new completion of the project, increase the box office of tourism performing arts industry, higher economic income, at the same time led to the formation of brand of tourism performing arts and has a good reputation, with the regional culture, has a certain role in promoting economic development, including Large scenario experience drama is one of the key projects. Large scenario experience drama is a new form of drama that simulates the space design of real environment and enables the audience to have active experience in visual, auditory, smell, taste, touch and other senses with strong interactivity.Large scenario experience drama are adapted from traditional Chinese culture, regional culture and long-passed stories, and combine high technology such as lighting, sound effects, special effects and 3D effects to make the audience's experience more real.As the first Large scenario experience drama in China, ‘You Jian Ping-yao’ reflects the profound culture of Shanxi with new forms of expression and creative means, in the form of scene experience and make the audience more intuitive feel the ‘Shanxi emotion’，‘Shanxi sentiment’ and ‘Shanxi Morality’, carry forward the traditional culture at the same time, also passed the Shanxi ancient and great values, strengthened the drama of China's movie village, impetus the development of the tourism industry in Shanxi, drive the Shanxi region of jingjing, gradually formed a complete industrial chain. However, there are also limitations such as improper plot connection and improper tourist management, which can improve the performance effect through more audience interaction and guidance. Therefore, it can be seen that large-scale situational experience dramas play a great role in promoting the dissemination of traditional culture and values, the development of tourism industry, the formation of regional brand characteristics and economic development. Through these, it can be seen that large-scale situational experience plays have enlightenments such as innovative thinking content, gradually forming an industrial chain closed-loop, and broadening publicity channels for the development of live-action performances.

중국어

近年来，中国的旅游演艺进行了一系列新项目的落成，使旅游演艺产业的票房增加，经济收入增高，同时带动了旅游演艺的品牌形成，而且拥有了一定的良好口碑，对地域的文化传播，经济发展都有一定的推动作用，其中大型情景体验剧就是重点项目之一。 大型情景体验剧是一种以模拟真实环境空间设计为空间，使观众在视觉、听觉、嗅觉、味觉和触觉等多位感官上进行主动式体验，互动性极强的新戏剧形式。大型情景体验剧根据中国的传统文化，地域文化，流传已久的故事进行了改编，又结合了灯光、音效、特效、3D效果等高科技，使观众的体验更加真实。《又见平遥》作为中国第一部大型室内情景体验剧，以新的表现形式和创作手段来体现山西文化的博大精深。以情景体验剧的形式，使观众更加直观地感受到了“山西人”的“山西情”和“山西德”，推动山西旅游业的发展，带动山西地区的经济，逐渐形成了完整的产业链。但也有剧情连接不顺及游客管理不当等局限，可以通过更多的观众互动及指引完善演出效果。 因此可以看出，大型情景体验剧对地域在传统文化、价值观的传播上、旅游产业的发展上、地域的品牌特色形成以及经济发展上都有很大的推动作用。通过这些，可以看出大型情景体验剧对实景演出的发展具有创新思维内容、逐渐形成产业链闭环以及拓宽宣传渠道等启示作用。

목차

中文摘要
Ⅰ. 绪论
1. 研究目的
2. 研究方向
Ⅱ. 中国旅游演艺的新模式
1. 中国旅游演艺的历史发展及现状
2. 大型情景体验剧的概念定义
3. 大型情景体验剧的发展
4. 大型情景体验剧《又见平遥》的成功因素
Ⅲ. 《又见平遥》中使用的山西文化原型
1. 《又见平遥》中使用的晋商文化
2. 《又见平遥》对价值观传播
Ⅳ. 《又见平遥》对山西旅游业的影响
1. 促进文化产业与旅游业的结合
2. 对旅游一体化发展的推动
Ⅴ. 局限及改善方案
Ⅵ. 结论
参考文献
Abstract

키워드

저자

• 왕이룬 [ Wang，Yilun | 국립안동대학교 문화산업연구소 연구원 ] 주저자
• 장혜원 [ Jang,Hyewon | 국립안동대학교 융합콘텐츠학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  지역과 문화 [Journal of Region & Culture]

• 간기

  계간

• pISSN

  2508-6464

• 수록기간

  2014~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 911 DDC 951