Earticle

초록

영어

In recent years, in the new background of media convergence, the martial arts film and television works that have set off several crazes in the domestic and international markets have used all-media platforms to expand the scope of dissemination of themselves , the presentation mode has also achieved diversified development. In addition to large-scale film and television productions, low-cost web dramas rely on their own advantages to further expand the scope of the dissemination of such film and television works, and gradually form a series of dissemination and diffusion mechanisms that conform to their own operational logic. Communication itself is a manifestation of social relations. Therefore, under the sociological context, the elements of the formation, occurrence and acceptance of communication and their linkages can be more clearly demonstrated. This article selects the first phenomenon-level online martial arts drama The word of honor in 2021 as the case study object, and uses the modified cultural diamond theory which come up with Victoria D. Alexander as the framework to explore its communication mechanism from the perspective of art, society, authors, consumption and distributors.

목차

1. 绪论
2. 先行研究与文献综述
1) 武侠剧传播研究综述
2) 文化菱形理论
3. 文化菱形框架下的《山河令》传播机制
1)《山河令》的制作与内容本体
2)《山河令》的目标受众与社会环境
3)《山河令》的宣传与余音“
4. 小结
Abstract

저자

• 조아약 [ Chao YaRuo | 조선대학교 중국어문화학과 조교수 ]
• 김창경 [ Kim, Chang-Gyeong | 부경대학교 중국학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아시아문화학회 국제학술대회 [國際學術大會]

• 간기

  반년간

• 수록기간

  ~2022

• 십진분류

  KDC 910 DDC 950