Earticle

초록

영어

A study of this paper is to analyze how Chinese tourists perceive factors of restorative servicescape in city in China, and how restorative servicescape impacts tourist satisfaction. The results of the study were as follows: First, restorative servicescape had a significant positive effect on perceived values. Second, servicescape had a significant positive effect on satisfaction. Third, perceived values had a significant positive effect on satisfaction. On the other hand, 'coherence' affects 'satisfaction' in a negative direction. Thus, hypothesis 1 was partially adopted in the results of verifying the mediating effect of the perceived values in the influence of the restorative servicescape on the tourist satisfaction, the 'being away', 'fascination' 'coherence' and 'compatibility', which are the sub-factor of the restorative servicescape, were represented to have effect on the tourists satisfaction through the mediating effect of the monetary valves, emotional values and the social values, which are the sub-factor of the perceived values. By determining the effect of the Chinese city tour visitors' perceived restorative servicescapes on the satisfaction, the following research contributes to providing solutions that allow visitors to have a positive perception on the service environment of city tour. Furthermore, with regard to the service environment development and management, the results of the study suggest effective and efficient developing strategies that enable the city tour in China to build a competitive advantage.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 회복적 서비스스케이프
2. 관광만족
3. 지각된 가치
Ⅲ. 연구설계
1. 연구모형의 설정
2. 연구가설의 설정
3. 변수의 조작적 정의 및 측정
4. 자료수집 및 분석방법
Ⅳ. 성과분석
1. 인구통계학적 특성
2. 신뢰성 및 타당성 요인분석
Ⅴ. 결론
참고문헌

키워드

저자

• 손효리 [ Xiaoli Sun | 호남대학교 대학원 호텔관광학과 호텔경영전공 박사과정 ]
• 김영현 [ Younghyun Kim | 호남대학교 호텔경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338