친환경 호텔특성과 친환경 정서적 가치, 정서적 웰빙 및 친환경 행동과의 관계에 대한 연구 : 친환경 정서적 가치와 정서적 웰빙의 매개효과를 중심으로
A Study of the Relationship between Eco-friendly Hotel Characteristics, Eco-friendly Perceived Value, Eco-friendly Emotional Well-being, and Eco-friendly Behavior : the mediating effect of Eco-friendly Perceived Value and Emotional Well- being
The purpose of this study is to figure out the influence of eco-friendly hotel characteristics, eco-friendly perceived value, emotional well-being, and eco-friendly Behavior and verify the mediating effect of eco-friendly perceived value and emotional well-being. Specimen are customer from hotel & resort in Seoul, aged 18 and above 59 and below. Survey was started at Feb. 24, 2021 for 20 days with 320 questionaries, total 288 samples were used for actual analysis. We used Jamovi program on analysis. Hypothesis test result of the study is following. H1: eco-friendly hotel characteristics has significant effect on eco-friendly behaviour. H2: eco-friendly perceived value has significant effect on emotional well-being, H3: the mediation effect of eco-friendly perceived value is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour, H4: the mediation effect of emotional well-being is partially mediated on the relationship between eco-friendly hotel characteristics and eco-friendly behaviour.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 친환경 호텔특성 2. 친환경 정서적 가치 3. 정서적 웰빙 4. 친환경 행동의도 Ⅲ. 연구설계 1. 연구모형 2. 가설설정 3. 조사방법 및 변수의 조작적정의 Ⅳ. 성과분석 1. 표본의 일반적 특성 2. 자료의 타당성 및 신뢰성 검증 3. 상관관계 분석 4. 가설검증 Ⅴ. 결론 참고문헌
키워드
Eco-friendly Hotel CharacteristicsEco-Friendly Perceived ValueEmotional Well-beingEco-friendly Behavioral Intentions
저자
김태욱 [ Taeuk Kim | 경기대학교 관광학박사 ]
주저자
김용민 [ Yongmin Kim | 프레지던트호텔 판촉팀 지배인, 관광학박사 ]
교신저자
유효강 [ Xiaogang Liu | School of Humanities, Jiangsu University of Technology ]
유복요 [ Fuyao Liu | College of Economics and Management, Longyan University ]
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.