관광 젠트리피케이션 대응 정책 수립을 위한 로컬 관광거버넌스 구축 방안에 관한 연구 : AHP 기법의 적용
A Study on the Establishment of Local Tourism Governance for the Prevention of Tourism Gentrification : Using the Analytic Hierarchy Process(APH)
The purpose of this study is to draw the factors of local tourism governance to cope with gentrification in tourism and evaluate each factor’s order of priority. To address the goal, this study applied the AHP(Analytic Hierarchy Process) method. First of all, this researcher set up the hierarchical model and selected a group of 15 persons who were well-aware of the formation of local tourism governance as an expert panel for the survey of AHP-based pairwise comparison. For AHP analysis, web-based analysis software, ‘Make It’, was utilized. The hierarchical structure of AHP was set up as 5 main items (the security and transparency of participation, the establishment of institutional grounds and support, cooperation and trust, expertise and responsibility, & locality) and 21 detailed items. According to the findings, among the five upper factors, the most important factor in building up local tourism governance was found to be the establishment of institutional grounds and support, and the next were found to be cooperation/trust, the security/transparency of participation, expertise/responsibility, and locality in order.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 젠트리피케이션 관련 선행연구 2. 거버넌스 관련 선행연구 고찰 Ⅲ. 연구설계 1. 평가항목 도출 및 계층구조 모형 설정 2. 연구의 대상 및 분석방법 Ⅳ. 성과분석 1. 평가영역의 분석결과 2. 평가요소의 분석결과 3. 복합가중치 및 전체평가요소의 비교분석 Ⅴ. 결론 참고문헌
키워드
Tourism Gentrification. Local Tourism GovernancePriorityAnalytic hierarchy process
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.