Earticle

초록

영어

This study analyzes the importance-satisfaction of the selection attribute for customers who use delivery apps, and presents the priority of the selection attributes that are important to customers in the delivery market where the complexity of delivery app selection is emerging. I tried to suggest a way to reduce the width. A total of 240 copies were used for analysis as a sample of 60 copies each by age (20s, 30s, 40s, 50s) targeting delivery app users. The delivery app selection attributes consisted of accessibility, informationality, responsiveness, product quality, and additional services, and the importance and satisfaction were analyzed. Practical implications for issues requiring priority improvement for the sustainability of restaurants entering the delivery market and improving customer satisfaction by deriving improvement points by identifying customer needs by conducting IPA analysis on the importance of the delivery app selection attribute-satisfaction Presented. At the time when the base of the past 20s and 30s expanded to 30% of the total for those in their 40s or older, the basis for establishing an operation strategy for each age through realistic and clear performance indicators was presented through understanding the needs of customers through age differentiation.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 배달앱의 선택속성
2. IPA분석기법
Ⅲ. 연구설계
1. 자료수집 및 설문지 구성
2. 연구문제
3. 분석방법
Ⅳ. 성과분석
1. 표본의 인구 통계적 일반현황
2. 배달앱 선택속성 분석 결과
3. 배달앱 선택속성의 IPA 비교분석
Ⅴ. 결론
참고문헌

키워드

저자

• 김경자 [ Kyungja Kim | 한성대학교 미래플러스대학 호텔외식경영학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338