Earticle

초록

영어

This study attempted to investigate the psychological influence of sociocultural attitudes on body image and appearance. For this t-test, one-way ANOVA and correlation analysis were performed, using SPSS 25.0 and AMOS 23.0. In addition, path analysis and covariance structure analysis were conducted with a structural equation. Using the bootstrapping approach, mediating effects were derived and verified. The study results found the following: First, aesthetic healthcare behavior revealed a statistically significant influence in terms of the psychological effects of sociocultural attitudes on body image and appearance. Specifically, as ‘family’, ‘friend’, ‘mass media’, and ‘physical attractiveness’ improved, appearance management behavior (e.g., skincare, weight control, makeup, etc.) became more important. Second, concerning sociocultural attitudes on body image and appearance, the indirect mediating effects of aesthetic healthcare behavior were empirically verified, confirming statistical significance among the variables. It is anticipated that this study will form sociocultural attitudes on desirable appearance, improved quality of life and provide useful information and practical data to the aesthetic healthcare industry.

중국어

本研究目的在于考察对身形和容貌的社会文化态度给心理造成的影响。本文通过SPSS 25.0统计程序和AMOS 23.0统计程序进 行了t检验、一元配置分散分析、相互关系分析，并利用结构方程式实施了路径分析和共分散构造分析，用自举法 (Bootstrapping)验证了媒介效果。经分析，得出如下研究结果。首先，对身形和容貌的社会文化态度对美容健身行为的心理产生 了重要影响。家人、朋友、大众媒体、身体魅力等社会文化态度因素的压力越高，皮肤美容管理、调节体重、化妆等美容健身行 为和容貌管理行为就会成为重要因素。第二，以实证方式验证对身形和容貌的社会文化态度会给美容健身行为产生间接的媒介效 果，并证明各变量之间的显著差异，由此对身形和容貌形成正确的社会文化态度，提高生活质量，向产业一线提供有用的信息和 实质性的资料。

목차

Abstract
I. 서론
Ⅱ. 연구내용 및 방법
1. 연구모형
2. 연구가설
3. 측정도구
4. 분석방법
Ⅲ. 연구결과 및 고찰
1. 인구통계학적 특성
2. 변수의 타당도와 신뢰도 검증
3. 신체적 이미지, 사회문화적 태도, 뷰티헬스케어행동, 심리적 영향 간의 상관관계
4. 측정모형 검증
5. 구조모형 검증
6. 매개효과 검증
Ⅳ. 결론
참고문헌
中文摘要

키워드

저자

• 박미은 [ Mi Eun Park | 영산대학교 미용예술학과 겸임교수 ]
• 김호진 [ Ho Jin Kim | 영산대학교 미용예술학과 겸임교수 ]
• 한채정 [ Chae Jeong Han | 영산대학교 미용예술학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646