Earticle

현재 위치 Home

A Study on the Viewing Experience and Performance of Professional Baseball Team : The Team Performance Side and the Fan Performance Side

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence KCI 등재 바로가기
  • 통권
    Volume 10 Number 1 (2021.03)바로가기
  • 페이지
    pp.166-175
  • 저자
    Kyung-Won Byun
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A393439

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

원문정보

초록

영어
The purpose of this study is to analyze the structural relationship among fan experience, fan satisfaction, team attachment, psychological well-being, team loyalty and quality of life. Specifically, the structural equation model is analyzed for the team performance side leading to fan experience-fan satisfaction-team attachment-team loyalty and the an performance side leading to fan experience-fan satisfaction-psychological well-being-quality of life. The survey to achieve the goal of this study is a professional baseball fan. 150 pilot envestigation and 348 main envestigation were selected as the final effective samples. Data processing was done with SPSS 23 for frequency analysis, exploratory factor analysis and reliability analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, fan experience had a positive effect on the fan satisfaction. Second, fan satisfaction had a positive effect on the team attachment. Third, fan satisfaction had a positive effect on the psychological well-being. Fourth, team attachment had a positive effect on theteam loyalty. Fifth, psychological well-being had a positive effect on the quality of life.

목차

Abstract
1. Introduction
2. Study Hypothesis
2.1 Relationship Between Fan Experience and Fan Satisfaction
2.2 Relationship Between Team Satisfaction and Fan Attachment
2.3 Relationship Between Fan Satisfaction and Psychological Well-being
2.4 Relationship Between Team Attachment and Team Loyalty
2.5 Relationship Between Psychological Well-being and Quality of Life
3. Research Method
3.1 Research Subjects
3.2 Research Tools
4. Results
4.1 Analysis of Validity and Reliability of Exogenous Variables
4.2 Analysis of Validity and Reliability of Measurement Model
4.3 Hypothesis Verification Result
5. Conclusion
Acknowledgement
References

키워드

Professional Baseball Fan Experience Management Team Performance Fan Performance

저자

  • Kyung-Won Byun [ Assistant Professor, Department of graduate school of business Administration, Dankook University, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

이 권호 내 다른 논문 / The International Journal of Advanced Smart Convergence Volume 10 Number 1

    피인용수 : 0건 (자료제공 : 네이버학술정보)

    함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.

      출처 : 네이버학술정보

        0개의 논문이 장바구니에 담겼습니다.

        페이지 저장
        소속기관 조회
        이용자님의 소속기관(단체)이 서비스에 가입되어 있는지 확인해 보십시오.
        기관회원에 소속되어 있는 이용자는 원문을 무료로 이용할 수 있습니다.