The purpose of this study is to examine the patterns of war metaphors in Chinese media coverage of COVID-19. To this end, articles with war metaphors were collected, the metaphoric patterns were categorized, and cognitive interpretation was added based on the conceptual metaphor theory of cognitive linguistics. In addition, the characteristics and communication effect of war metaphors in Chinese news media were investigated. The results are summarized as follows: First, many of the articles described COVID-19 situations in structural metaphors such as [treatment and quarantine is the process of war], [coronavirus is an enemy], [healthcare workers are warriors], [the hospital is a battlefield], [working in the medical field is like going to war], [coronavirus infection is like the invasion of an enemy], [the viral attack is an enemy's attack], [cure is a weapon], and [conquest of coronavirus is victory in war]. Second, the war metaphor of COVID-19 reflects the unique Chinese psychological culture of resistance. In particular, the use of war metaphors in media coverage shows the effective way of leading public opinion during the crisis and the positive perception that the disease can be defeated. Third, information on COVID-19 can be effectively and clearly delivered by using war metaphors for the unprecedented concept of “coronavirus.” This study explored the perceptions and values of COVID-19 among Chinese people and revealed that metaphors can be an effective communication method.
목차
Ⅰ. 서론 Ⅱ. 전쟁 은유의 인지적 기제 제1장. 개념적 은유 제2장. 전쟁 은유의 인지적 배경 Ⅲ. 코로나19 전쟁 은유 양상 및 특징 제1장. 전쟁 은유 양상의 인지적 해석 제2장. 전쟁 은유의 특징 및 효과 Ⅳ. 결론 참고문헌 논문초록
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.