Earticle

초록

영어

This study aims to examine how undergraduate students apply the concept of transcreation to advertising translation and to explore how this relatively new concept can contribute to translator education. For this purpose, textual and extra-textual analysis on transcreated texts are carried out. First, 355 target texts are analyzed at a textual level to find out which translation procedures are used when translating source texts which contain different translation problems. It turns out that translation problems such as ambiguity of meaning, non-verbal signs, directionality and rhetorical expressions influence the choice of translation procedures for transcreation. It is, however, noteworthy that ‘communicative translation’ which involves a significant departure from the source text is used the most frequently. This implies that transcreation is used as an effective strategy in the process of problem solving. Second, extra-textual analysis is carried out in terms of improvement in translation quality and students' level of creativity. The result shows that the concept of transcreation can be an emotional and behavioral driver to motivate students to boldly solve translation problems. It also implies that creativity needed for transcreation is not innate, but the ability which can be learned through translator education.

목차

1. 서론
2. 이론적 배경 및 관련 연구
2.1. 트랜스크리에이션 개념 및 선행 연구
2.2. 뉴마크(Newmark)의 V 다이어그램
3. 연구설계 및 연구방법
3.1. 연구 개요
3.2. 트랜스크리에이션 대상 텍스트
4. 분석 결과
4.1. 텍스트 내적 분석
4.2. 텍스트 외적 분석
5. 결론 및 시사점
참고문헌

키워드

저자

• 선영화 [ Sun, Young-hwa. | 사이버한국외국어대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  통번역학연구 [Interpreting and Translation Studies]

• 간기

  계간

• pISSN

  1975-6321

• eISSN

  2713-8372

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 717 DDC 400