Earticle

초록

영어

The purpose of this study is study on the service quality, effectiveness and behavior intention on the fair In order to purpose the research goal, the study conducted the survey in the venue of korean medicine bio fair in jecheon and selected the research subjects at random sampleing. If you look at the results of the study, are presented as having relatively more tourists close to women and married visitor The service quality of the fair was derived from the factors of commercial value, Contents, convenience, and information and publicity, and the effectiveness of the fair was derived from social·cultural, tourism and economic factors. In terms of service quality of the fair, commercial value, content, convenience, information and publicity had a significant effect on the social and cultural and tourism effectiveness of hosting the fair. On the other hand, only convenience in the service quality of the fair has been shown to have a significant effect on its economic effectiveness. It was also found that the social· cultural and tourism effectiveness of the fair had a significant effect on the intention of revisiting, which is the behavior intention and that the social cultural and tourism effectiveness of the fair had significant effect on the intention of recommend which is the behavior intention.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 박람회 서비스품질
2. 개최 효과성
3. 행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의 및 측정
3. 조사대상 및 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 신뢰도 및 타당성 검증
3. 변수 간 상관관계 분석
4. 가설 검증
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 한상필 [ Sangpil Han | 세명대학교 호텔관광경영학과 강사 ]
• 김정준 [ Jeongjoon Kim | 서원대학교 항공서비스학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338