Earticle

초록

영어

In this study, physical, emotional, social, intellectual, and mental wellness were set as sub-factors of wellness tourism as an effort to bring the mind and body to an optimal state, and the effects of these factors on subjective feelings of happiness and revisit intentions were examined. For the questionnaire, 220 valid questionnaires targeting wellness tourism experiences were used to verify the causal relationship by using SPSS 23.0, and a multiple regression analysis was conducted on the effect of each factor on subjective feelings of happiness and revisit intention. Thus, wellness tourists have been shown to improve physical health through tourism activities, reduce stress, take a break, find mental health, and find the meaning of social relationships through experiences they experience with people they share. And then, it was found that wellness tourists can influence the loyalty of tourism products through tourism activities, and it was confirmed that these factors become major factors for consideration of tourism products. In addition, through this, practical and theoretical implications are provided.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 웰니스관광
2. 주관적 행복감
3. 재방문 의도
Ⅲ. 연구설계
1. 연구모형 및 가설
2. 설문 구성
3. 변수의 조작적 정의 및 측정
4. 자료수집 및 분석 방법
Ⅳ. 실증 분석
1. 조사대상의 특성
2. 타당성과 신뢰성 검증
3. 상관관계분석
4. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 박애경 [ Aekyung Park | 경기대학교 관광전문대학원 여행항공크루즈경영 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338