Earticle

초록

영어

The global spread of Covid-19 has been a serious threat to the tourism industry. Despite the massive damage, companies are implementing various measures to survive and adapt to the environment. The purpose of this study was to examine the specific strategies implemented by hotel companies. To achieve the research objectives, “Bigkinds”, a news search and analysis tool of the Korea Press Promotion Foundation, was used, and the time range was from January 1 to December 31, 2020. Through the analysis of the contents of news articles, the hotel company's specific marketing strategies, which were difficult to access at the academic level, and the commonalities in responding to crises caused by changes in the external environment were derived. First, hotel companies were introducing untact technologies. Second, hotel companies are developing food and beverage products suitable for the current situation and changing their sales channels. Third, hotel companies are diversifying package products with low-price policies while changing their sales channels. Based on the analysis results, the limitations of this study and subsequent research directions with theoretical and practical implications were presented.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 코로나19와 관광산업
2. 위기 대응
3. 언론 기사 분석
Ⅲ. 연구 방법
1. 데이터 수집
2. 연구 방법
Ⅳ. 연구결과
1. 뉴스 트렌드
2. 연관어 워드 클라우드
3. 기사 내용 분석 결과
Ⅴ. 결론
참고문헌

키워드

저자

• 김영현 [ Younghyun Kim | 호남대학교 호텔경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338