Earticle

초록

영어

In recent years, the proportion of leisure food in E-commerce platforms has kept increasing year by year for its attribute characteristics and the rapid development of E-commerce platforms, but some problems have also emerged. This paper aims at studying the influence of service quality on customer satisfaction and repurchase intention by means of specific division of service quality of E-commerce with leisure food E-commerce being an example. In this paper, the collected data is analyzed in terms of reliability and validity, factor analysis and construction of equation models in the form of questionnaires with software SPSS and AMOS. The conclusions obtained from analysis include: 1. Customers’ expectation before purchasing has a significant positive impact on consumer satisfaction. 2. The assumption that E-commerce web design has a significant positive impact on consumer satisfaction is false. 3. E-commerce logistics has a significant positive impact on consumer satisfaction. 4. The quality of e-commerce products has a significant positive impact on consumers. 5. E-commerce after-sales service has a significant positive impact on consumer satisfaction. 6. Consumer satisfaction has a significant positive impact on repurchase intention.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
1. Theoretical Background
2. Research Model
Ⅲ. Research Method
Ⅳ. Data Analysis and Results
Ⅴ. Discussions and Conclusion
References

키워드

저자

• Lanmeng Wu [ Graduate student, Department of Global Business, Kyonggi University ] First Author
• Dandan Yu [ Graduate student, Department of Global Business, Kyonggi University ] Co-Author
• Ziyang Liu [ Associate Professor, Department of Global Business, Kyonggi University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380