Earticle

초록

영어

The purpose of this study is to identify the relationship between the job environment, job commitment, and organizational loyalty of tour guides in order to provide a practical and efficient tour guide management policy for the continuous growth and stable management activities and achievements of the travel industry. The results of this study are summarized as follows. First, the job environment of the tour guide was found to be four dimensions of maintenance, achievement evaluation, decision making, and human relationship. Multiple regression analysis showed that there is a significant influence on dependent variables such as job satisfaction, job satisfaction, job responsibility, and turnover Respectively. The relationship between job environment and job satisfaction was influenced by pay, human relations, and achievement evaluation, and decision making was not significant. In the relationship between job environment and job satisfaction, there were significant influences in terms of human relations, achievement evaluation, and decision making, and remuneration was not significant. In terms of job environment and job responsibilities, human relations and decision making were influenced in order, and there was no meaningful relationship between pay and performance evaluation. Job satisfaction and job desire were influenced by achievement evaluation and human relationship order, and remuneration and decision making were not significant. Second, job involvement is divided into four dimensions : job satisfaction, job responsibility, and turnover need. Multiple regression analysis shows that there is a significant influence on organizational loyalty. The relationship between job commitment and organizational loyalty was influenced by job responsibilities and job satisfaction. Job satisfaction and turnover need were not significant. The Tour Guide is a group of experts devoted to the safe and satisfying tourism activities of the people in other countries, and should continuously improve the travel industry and improve and manage the work environment for stable management activities in a changing business environment.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 투어가이드의 역할
2. 직무환경
3. 직무몰입
4. 조직충성도
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의 및 설문의 구성
4. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 일반적 특성
2. 측정변수의 신뢰성과 타당성
3. 가설검정
V. 결론
참고문헌

키워드

저자

• 박준수 [ Junsoo Park | 경기대학교 관광전문대학원 관광사업경영전공 석사 ] 주저자
• 김시원 [ Seewon Kim | 한양여자대학교 호텔관광과 조교수 ] 교신저자
• 양성윤 [ Sungyoun Yang | 한양여자대학교 호텔관광과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338