Earticle

초록

영어

This study attempted to investigate makeup perception by values and subjective age among women in their 40-50s and examine their relevance to makeup behavior. For this, a questionnaire survey was performed among women aged 40-50s in Busan from March 17 to mid-April, 2014, and a total of 255 responses were used for analysis. The collected data was analyzed by factor analysis, frequency analysis, regression analysis, and correlation analysis, using SPSS 1.0, and the results found the following: For makeup perception, values and subject age were influential. On the contrary, makeup behavior differed according to values only. Since makeup perception and behavior improve depending on the characteristics of values, this study aimed to provide useful information which can explain them through analysis and understanding of the respondents’ mind. Furthermore, this study is meaningful in that it provides basic data needed for marketing in the cosmetology market to target women in their 40-50s.

중국어

本研究的目的是考察40多岁和50多岁女性的不同价值观和主观年龄会带来哪些化妆意识，并了解其 与外貌管理行为中化妆行为之间的相互关联性。为此，2014年3月17日至4月期间，面向居住釜山的40 多岁和50多岁女性实施了问卷调查，而最终用作分析资料的调查表为255份。资料分析采用了 SPSS21.0 window一揽子要素分析、频度分析、回归分析和相关分析。经研究分析，得出如下结 论。化妆意识对价值观和主观年龄都产生了影响，但不同于化妆意识，实际化妆行为只因价值观呈现 出不同差异。鉴于化妆意识和行动随着价值观特性而增强，因此本研究深入了解40多岁和50多岁女性 的内心心理，以掌握40多岁和50多岁女性特性。此外，可为面向40多岁和50多岁女性的美容市场营销 活动提供资料。

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 40대와 50대 여성
2. 가치관과 주관적 나이
3. 화장인식 및 화장행동
Ⅲ. 연구방법
1. 연구문제
2. 조사대상 및 측정방법
3. 측정도구의 타당성 및 신뢰도 검증
4. 자료 분석
Ⅳ. 연구결과 및 고찰
1. 조사 대상자의 인구통계학적 특성
2. 가치관, 주관적 나이, 화장인식, 화장행동 관계분석
3. 40대와 50대 여성의 가치관, 주관적 나이가 화장인식, 화장 행동에 미치는 영향
4. 가치관과 주관적 나이가 화장행동에 미치는 영향
Ⅴ. 결론
참고문헌
中文摘要

키워드

저자

• 곽진숙 [ Jin Sook Gwak | 동명대학교 경영학과 박사과정 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646