Earticle

초록

영어

The human brain has the ability to learn things through language and recognize and make a decision by reason and memorizing, along with having the ability to learn from objects. Recently, all industrial sectors started to become interested in how the human brain functions. In addition, people from many different occupations including scientists, planners, educators, and designers began to ask questions about how things are processed in the brain. Even if an era where humans are ruled by machines comes, with the growth and development of information and communication technologies, making such machines and providing information starts in the human brain. The concept of ‘beauty’ can vary. You can perceive that someone looks beautiful because your brain thinks that way. The human brain assesses aesthetics via face and body shape and interprets the information and visually sends the meaning. In the modern cosmetology industry, consumers started to have ‘their own design’, which makes them different from others. This study attempted to investigate people’s preferences for customized hair consulting services and provide basic data, which is needed to develop tailored consulting strategies by personalizing haircut styles and enhancing hairdressers’ values. Previous studies were used for consulting on haircut images. This study targeted offering aesthetics through hairstyling by reinterpreting the meaning of customization, focusing on ‘personalization’ and ‘customer participation’ and providing hairstyles with convenience in aesthetics, increasing self-esteem from hairstyles, and simplicity in innovative design. This study aims to establish the grounds which could have a positive influence on the growth and development of the hairstyling industry based on the results of the analysis on the necessity of experts and consumers for the development of a customized haircut consulting manual, which draws co-participation from both hairdressers and customers. Provided that if design perfection is enhanced through such haircut consulting, customer satisfaction based on the necessity of logical consulting data through a combination of experts’ implicit knowledge and skills after reflecting consumers’ opinions can be increased. It is anticipated that the value of a hairstylist’s job will further increase as it is a sphere that cannot be replaced by artificial intelligence. In the hair industry consulting could become a positive social concept.

중국어

人的大脑作为人体的一部分，其功能是通过学习语言形成对事物的想法和记忆，并通过学习形成认知以及 判断能力。最近，所有产业都开始十分关注大脑的运行方式，而且包括科学家、规划师、教育家、设计师等 在内的各领域专家学者们业都对大脑处理信息的方法产生了浓厚的兴趣。随着信息通讯技术的发展，即便迎 来机器支配世界的那一天，但机器的制作以及在机器中安装的信息芯片这些都离不开人脑。根据每个人的审 美标准，对‘美丽(Beauty)’形象的看法也各不相同。人之所以从视觉上产生审美感知，是因为大脑作出美的判 断。我们的大脑通过分析脸部以及身体形状，作出对美的评价和解释，然后把作出的判断发到视觉神经上。 现代美容产业中消费者的消费倾发生了变化，越来越多的消费者开始追求不同于他人且‘专属于自己的造型’。 本研究目的在于通过调查个性化美发咨询满意度，进行个性化发型设计，提高发型设计师价值，开发为顾客 量身定制的咨询服务。本文对前期研究成果进行梳理，用作剪发造型咨询服务的基础性资料。本文围绕‘个性 化’和‘顾客参与’这两大现代社会的消费心理话题，从美容实践的角度重新阐释个性化概念，旨在为顾客提供 富有美感、简练方便、令他人向往的发型设计，使顾客提升对发型的自信，同时赋予发型创新价值。另一方 面，通过研究专家和消费者需求差异，引导发型设计师和顾客的共同参与，开发个性化美发咨询指南，为今 后美容产业发展奠定坚实的基础。笔者认为，如果积极反映消费者的意见，结合专家的经验和技术，并依据 富有逻辑性的咨询资料，满足顾客对美的追求，通过美发咨询不断完善发型设计，那么即便迎来AI时代，发 型设计师的职业也不会面临被机器所取代的局面，反而会提升发型设计师的职业价值，同时有望在美发领域 逐渐形成美发咨询服务这一新的服务概念。

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 뷰티 커스터마이제이션의 개념 및 분류
Ⅲ. 연구방법
1. 연구 대상 및 기간
2. 연구 방법 및 자료분석
3. 설문지 구성
Ⅳ. 연구결과
1. 일반적 특성
2. 헤어커트 일반적 특성
3. 헤어커트 디자인 인식도
4. 커스터마이제이션 헤어커트 컨설팅의 중요도
5. 커스터마이제이션 헤어커트 컨설팅의 필요성
V. 고찰
Ⅵ. 결론
참고문헌
中文摘要

키워드

저자

• 문현숙 [ Hyun Sook Moon | 영산대학교 일반대학원 미용예술과 박사과정 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646